Major Brand Campaign Styling
I collaborate with global and national brands to build visual identities that resonate. My commercial styling work spans from concept development to on-set execution, ensuring the wardrobe tells a coherent story.
A fun and energetic print ad I styled for McDonald's. The styling is casual and bright, designed to capture the joy of enjoying their famous fried chicken.
Another version of the McDonald's print ad, this one for a regional market. The core concept of youthful energy and delicious food remains the same.
This shot from the McDonald's campaign focuses on a male model, maintaining the same vibrant and casual styling to appeal to a broad audience.
A classic "cheese pull" shot from a Domino's Pizza commercial. While my focus is on wardrobe, I work closely with the entire creative team to ensure the final visuals are perfect.
A scene from a Domino's ad showing friends enjoying pizza while gaming. I styled the cast in comfortable, casual outfits to create a relatable and authentic hangout scene.
A close-up of one of the actors from the Domino's commercial. Her trendy and relaxed look, complete with braided hair, was designed to resonate with a young, modern audience.
Another shot from the Domino's gaming-themed ad. The styling for each character helps to build a subtle personality, making the group dynamic feel more genuine.
An expressive shot capturing the excitement of a gaming moment in the Domino's ad. The wardrobe is kept simple to keep the focus on the actors' reactions and the pizza.
This image shows a character from the Domino's ad entering the room. His two-tone shirt and casual pants are part of a carefully curated wardrobe that feels natural and lived-in.
A wider shot of the friends enjoying Domino's pizza. The overall art direction and wardrobe styling work together to create a warm, inviting, and fun atmosphere.
About Major Brand Campaigns
When I style for a commercial, my work starts long before the cameras roll. Whether I am handling sourcing for a fast-paced Domino's shoot or creating a professional look for an Air India spot, I focus on continuity and character. I ensure every garment supports the narrative, allowing the actors to move freely while maintaining the brand's visual integrity across every take.
Every campaign I take on begins with a deep dive into the script. I break down character arcs to develop visual palettes that directors and DOPs can approve, ensuring the clothes act as an extension of the story.
The Sourcing Process
For major shoots, sourcing typically happens 3-5 days in advance. I balance the need for brand-new items with rental pieces, managing the logistics of returns and budget tracking so the production runs smoothly. My goal is to make sure the wardrobe fits the brand guidelines while still looking authentic on screen.
On-Set Continuity
The magic is in the details. On set, my team and I track costume changes across multiple takes to prevent continuity errors. For food commercials like the Domino’s or McDonald's ads shown here, the wardrobe needs to feel natural, like real friends hanging out, while still being visually polished enough for screen. My team manages the racks, handles steaming, and ensures wardrobe malfunctions are fixed instantly.
I bridge the gap between creative vision and on-set reality, ensuring the talent feels comfortable and the director's vision is fully realized. My stylefile is built on this foundation of rigorous preparation and collaborative energy.
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