Commercial & Editorial Styling
Available across Mumbai
I handle everything from concept to wardrobe for commercial and editorial shoots, making sure each look fits the brand’s story and stands out.
Pricing Guide
Still Photography & Brand Catalog Styling
Creative Curation
- Look Creation: Delivers 6-8 distinct looks per day suitable for fashion catalogs, jewelry brands, or lifestyle imagery.
- Signature Draping: Includes expert draping of unstitched fabrics (sarees, fabric rolls) to create silhouettes without stitching.
- Targeted Sourcing: Procures outfits specifically selected to complement the hero product, such as necklines that showcase jewelry.
On-Set Precision
- Macro-Styling: Focuses on minute details for close-up shots, including adjusting jewelry clasps and smoothing fabric folds.
- Full Kit: Includes usage of safety pins, double-sided tape, clamps, and steaming equipment.
- Support: Includes 1 assistant stylist for steaming and wardrobe management.
Logistics
- Fittings: Includes one round of pre-shoot fittings (subject to model availability).
- Organization: Manages rack organization and repacking after the shoot.
TV Commercial & Video Ad Styling
Project Prep & Sourcing
- Creative Direction: Aligns wardrobe with storyboards and brand guidelines (e.g., color psychology).
- Sourcing: Includes 3-5 days of sourcing garments and accessories from malls, designers, or rental houses.
- Visualization: Provides detailed moodboards and look-tests prior to the shoot.
On-Set Execution
- Lead Presence: Mitali Ambekar oversees the visual aesthetic for an 8-10 hour shift.
- Style Squad: Includes 1-2 assistant stylists for steaming, pinning, and dressing.
- Continuity: Monitors wardrobe consistency across multiple takes and angles for seamless editing.
- Talent Management: Experienced in handling vanity van requirements for featured celebrities.
Post-Shoot
- Returns: Handles packing and returning sourced merchandise to vendors.
- Note: Cost of clothing purchases or rentals is billed separately.
Music Video & Film Costume Design
Character & Costume Design
- Script Analysis: Develops character palettes and style arcs based on scripts or lyrics.
- Design: Creates costume sketches and moodboards for Director/DOP approval.
- Custom Fabrication: Oversees tailors and designers to create custom costumes (e.g., sci-fi or period themes).
Production Scope
- Mass Styling: Coordinates wardrobe for lead artists plus up to 10 background dancers/extras.
- On-Location: Full styling team presence for the duration of the shoot (covers approx. 2-3 shoot days).
- Emergency Repairs: Provides on-set stitching and alteration capabilities for wardrobe malfunctions during stunts.
Inventory Strategy
- Sourcing: Utilizes a mix of rentals, purchases, and custom-made outfits.
- Note: Material and making costs are billed to the production budget.
About Commercial & Editorial Styling
What Drives Me
Styling isn’t just about clothes for me - it’s about telling stories. With 12 years in, I live for that rush when a concept jumps off a storyboard and lands in a shot. Whether I’m working with global giants or indie labels, my aim is to shape visuals that actually connect.
My Approach to Commercial & Editorial Styling
Start to finish, I handle every detail. I help brands build a visual identity that fits their story - from creative direction to execution on set. My work includes:
- Concept building and editorial wardrobe styling
- Print and video ad campaigns
- Brand photoshoot creative direction
- Product styling for advertising, especially jewelry and special pieces
- Film and music video wardrobes
Projects That Stick With Me
I’ve styled for campaigns like Air India, McDonald's, Nescafé, Hindware Italian Tiles - and yes, I’ve dressed personalities like Tamannaah Bhatia and The Great Khali. Sometimes it’s high-glam, sometimes it’s totally wild (like draping unstitched fabric for a flamingo look). That mix keeps things real.
Jewelry Styling is My Jam
Accessories can be armour. I get a kick out of creating bold, modern-classic looks for brands like Om Jewellers. South Indian bridal, cocktail looks, polki or diamonds - I’m all in for details.
How I Work
It’s always a team effort. I like starting with a spark, then building out costumes, art, casting - making sure every piece fits the story. If you want a look that stands out and actually says something, I’m here for it.
Meet your Expert
Mitali Ambekar
160 connects in last 3 months
My Story
Hey, I’m Mitali – born and brought up in Mumbai, but my style’s got a global twist thanks to years spent in the US and Italy. Dad’s an Air Force legend, and that pride kinda runs in my veins. I’m happiest when I’m travelling, vibing at Adiyogi, or just chilling with friends at a wild Navy Night. Family’s my anchor, always. Fashion’s my world, but it’s the memories that matter most.
My Work
Styling & Creative Direction - I handle fashion styling and creative direction for commercials, music videos, celebrity events, and personal shoots.
From Idea to Final Look - I’m all in, from concept to the final outfit. Each campaign or shoot is a full-on team effort.
Personal Touch - I love making pre-wedding styling magical, like I did for my brother’s shoot – it’s about memories, not just clothes.
Fashion Educator - I’ve taught over 5,000 students in fashion styling workshops and I still get excited helping new talent grow.
