My Featured Work: Fashion Styling & Creative Direction
A glimpse into my favourite projects. From high-end jewelry campaigns to film costume design, these visuals represent the range and creative storytelling I bring to every set.
This is the kind of powerful, high-impact visual I love to create. For this jewelry shoot, we paired a bold emerald and polki diamond choker from Om Jewellers with a vibrant yellow turtleneck to make the pieces truly stand out.
This look is one of my proudest creative achievements. Inspired by a flamingo, I draped unstitched fabric from Vandana Fabrics to create this entire gown without a single cut or stitch, showing how fabric itself can become high fashion.
Styling the incredibly talented Ronit Roy for the Sankalp Group's campaign was a fantastic experience. We created a sharp, sophisticated look with a custom-made suit to reflect his powerful on-screen presence.
Bringing joy and energy to a campaign for a brand like McDonald's is all about capturing a feeling. This print ad for their fried chicken line focuses on creating a vibrant, relatable moment of pure enjoyment.
For the Hindware Italian Tiles campaign, I styled the wonderful Tamannaah Bhatia. The goal was to create a look that was effortlessly chic and modern, complementing the luxurious feel of the brand's collection.
Diamonds are timeless, and styling them is about letting their brilliance shine. In this shoot for Myeves24, I focused on creating an elegant and classic look, using soft lighting and a simple backdrop to highlight the intricate design of the diamond necklace and earrings.
This campaign for Garnier Men brought together the worlds of Bollywood and cricket. I had the opportunity to style John Abraham alongside Mumbai Indians players like Jasprit Bumrah and Ishan Kishan, creating a cohesive and athletic look for the ad.
Styling for a film is about telling a story through wardrobe. This video from a Valentine's Day campaign for The Man Company shows how costume choices help build character and evoke emotion across different scenes.
Music video styling allows for bold, conceptual looks. For Benny Dayal's track for Battlegrounds Mobile India (BGMI), we designed futuristic, edgy outfits that matched the high-energy, gaming-inspired theme of the video.
I have a special love for styling traditional jewelry. For this Om Jewellers campaign, I paired a stunning gold temple jewellery set with a classic Kerala saree to create an authentic and elegant South Indian bridal look.
About Featured
My work is defined by the technical precision behind every shot, whether I am draping unstitched fabric to mimic a flamingo or coordinating wardrobe continuity for a national TV commercial. I do not just pick outfits; I build a visual narrative on set using safety pins, steamers, and a deep understanding of fabric behavior to ensure every frame is camera-ready.
Every project I take on starts with a script or a moodboard and ends with a finished visual that needs to communicate something specific to the audience. My approach to fashion styling is rooted in storytelling, not just aesthetics.
The Creative Process
Whether I am working on a film set or a print ad, I handle the process from end to end. This includes deep script analysis, sourcing garments from rental houses or designers, and creating custom costumes when needed. On set, I am not just a stylist; I am a problem solver. I monitor continuity for video ads, handle talent management, and ensure that the wardrobe supports the director's vision rather than distracting from it.
My Areas of Focus
- Jewelry & Product Styling: This is where I focus on macro-details. Whether it is a gold temple set for Om Jewellers or diamond pieces, I style necklines and poses to ensure the jewelry is the hero of the frame.
- Commercial Campaigns: From McDonald’s to Hindware, these projects require balancing brand guidelines with a relatable visual aesthetic. I use color psychology and fabric choice to align with the brand’s identity.
- Celebrity & Music Videos: Styling public figures like Ronit Roy or Benny Dayal is about character definition. For music videos, we push the boundaries into futuristic or edgy territory to match the track's vibe.
Why Collaboration Matters
None of this happens in a vacuum. I lead a dedicated team, StyleSquad, to manage steaming, pinning, and wardrobe logistics. When you hire me, you are getting an entire support system dedicated to making sure your shoot runs smoothly and looks exactly how we planned it.
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