Editorial and Magazine Makeup Artist in Mumbai

For editorial shoots, such as my feature in ELLE India, the goal is often 'clean' rather than 'heavy glam.' The real challenge is understanding the lighting. I coordinate directly with the photographer and art director to ensure the skin texture holds up against high-intensity strobes, making sure the look stays fresh and defined on camera.

Editorial makeup requires a different mindset compared to event or bridal work. On set, I do not just consider the model's features, but also the color palette of the clothing, the lighting setup, and the final publication's aesthetic.

My Editorial Approach

• Skin Prep for Print: 'Glass skin' is a standard request for print, but it must be practical. I use high-end HD bases that look like real skin, not heavy product. The texture has to be flawless even under macro lenses.
• Collaboration: In my work for ELLE India, success came from working closely with the stylists and photographers. It is a conversation. If the stylist wants a relaxed, denim-focused vibe, the makeup must be understated and honest to match that mood.
• Strobe-Resistant Techniques: Even for print, studio lighting is intense. I use layering techniques that are resistant to washing out. This ensures that features like cheekbones and the jawline remain sharp and defined even when hit by bright, white studio lights.
• Versatility in Mediums: Whether we are shooting a classic black-and-white portrait or a vibrant color spread, I focus on how pigments read on film. It is less about 'covering' and more about 'enhancing' the natural architecture of the face so the subject shines.