Featured Fashion Campaigns and Creative Direction
I believe every campaign should feel like a scene from a movie. My work blends India's rich craft heritage with cinematic storytelling to turn brand visions into visual narratives that stick.
This single shot from a campaign for Origin & Ode captures the essence of my work. I aim to create a scene from a film, where the clothing is part of a larger, emotional story. The dynamic movement of the red dress and the intimate connection between the dancers create a moment of pure cinematic magic.
For this Anita Dongre campaign, I wanted to create a powerful visual ode to Indian craftsmanship. Here, a model stands in an emerald green ensemble against a backdrop of vibrant red Bandhani textiles, creating a striking contrast that celebrates the beauty of traditional tie-dye techniques from Rajasthan.
My work often explores the relationship between fashion and graphic art. In this campaign for Payal Khandwala, we used bold, optical patterns on both the garment and the backdrop to create a visually arresting image that plays with form and perspective.
This is a scene from 'Banaras Nocturne', a campaign I styled for Tilfi Banaras. We used the narrow, atmospheric lanes of the city at night to create a moody, cinematic love story, letting the rich texture of the Banarasi saree shine in the low light.
Being featured in GQ's Best Dressed list was a wonderful recognition of my personal and professional style. For this shoot, I collaborated with Raw Mango to wear a sculptural piece that reflects my love for avant-garde design and traditional Indian materials like mulberry silk and badla.
It was an honor to handle the casting and styling for the all new Air India. This project required a vision that was modern, global, and distinctly Indian, showcasing a diverse range of faces and styles to represent the spirit of the airline.
This image is from the 'Little Rituals' campaign for Kanakavalli, tracing the journey of a bridal Kanjivaram. We focused on the authentic details of a South Indian wedding ceremony, styling the bride in a traditional madisar drape to honor the cultural significance of the saree.
Menswear styling requires a distinct eye for tailoring, fit, and character. For this Dhruv Vaish campaign, we used a historic location to create a mood of timeless elegance, focusing on clean lines and subtle details in the menswear collection.
Creative direction is about building surreal and memorable worlds. For the brand All Beneath Heaven, we created this dreamscape on a beach, using ladders and manholes to build a narrative that is both playful and thought-provoking, pushing the boundaries of a typical fashion campaign.
This shot from 'The Line' series for Shanti Banaras shows my conceptual approach to styling. We used models in minimalist catsuits to interact with textile installations, turning the fabric itself into a sculptural and architectural element of the story.
About Featured
I don’t just source clothes; I build a world. Whether we are shooting in a dimly lit jazz bar or against the vibrant red of traditional Rajasthan textiles, I manage the entire visual journey from initial moodboarding and casting to on-set art direction. My approach is to ensure every look feels like a scene from a movie, grounded in a narrative that makes your audience stop and pay attention.
My Creative Approach
Every project starts with a song or a mood. My process goes beyond standard styling; I handle the full creative direction, including set design, heritage location scouting, and character casting. I believe in 'India proud' storytelling, taking timeless textiles like Bandhani, Ajrakh, and Banarasi and reimagining them for the modern viewer.
How We Collaborate
Great work is never done in isolation. I bring together a specialized team of photographers, filmmakers, makeup artists, and production crews who understand the balance between craft and commerce. Whether you need a digital lookbook or a large-scale commercial film production, I ensure that the styling, draping, and on-set management remain consistent with the core narrative.
Services & Pricing
I offer tiered support to fit your campaign's scale:
- Digital Lookbook & Social Media: ₹40,000–₹75,000 for standard e-commerce and social imagery.
- Narrative Campaigns: ₹80,000–₹145,000 for full art direction, set design, and storytelling.
- Commercial Film Production: ₹1,50,000–₹2,20,000 for TVCs and large-scale shoots with complex casting and wardrobe fabrication.
I am based in Delhi and Mumbai, but I am always ready to travel for a project that demands a new perspective.
Devanshi Tuli
I’m Devanshi. I don’t just look at fashion as clothes; I look at it as a way to tell stories. Whether it’s casting for a major airline campaign or styling a heritage saree, I focus on the mood and the narrative first. I collaborate with a massive, talented crew to ensure the vision you have in your head ends up perfectly on screen.
Looking for specific campaign styles?
Explore my other collections to see how I handle different creative briefs.
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