This single shot from a campaign for Origin & Ode captures the essence of my work. I aim to create a scene from a film, where the clothing is part of a larger, emotional story. The dynamic movement of the red dress and the intimate connection between the dancers create a moment of pure cinematic magic.

For this Anita Dongre campaign, I wanted to create a powerful visual ode to Indian craftsmanship. Here, a model stands in an emerald green ensemble against a backdrop of vibrant red Bandhani textiles, creating a striking contrast that celebrates the beauty of traditional tie-dye techniques from Rajasthan.

My work often explores the relationship between fashion and graphic art. In this campaign for Payal Khandwala, we used bold, optical patterns on both the garment and the backdrop to create a visually arresting image that plays with form and perspective.

This is a scene from 'Banaras Nocturne', a campaign I styled for Tilfi Banaras. We used the narrow, atmospheric lanes of the city at night to create a moody, cinematic love story, letting the rich texture of the Banarasi saree shine in the low light.

Being featured in GQ's Best Dressed list was a wonderful recognition of my personal and professional style. For this shoot, I collaborated with Raw Mango to wear a sculptural piece that reflects my love for avant-garde design and traditional Indian materials like mulberry silk and badla.

This image is from the 'Little Rituals' campaign for Kanakavalli, tracing the journey of a bridal Kanjivaram. We focused on the authentic details of a South Indian wedding ceremony, styling the bride in a traditional madisar drape to honor the cultural significance of the saree.

Menswear styling requires a distinct eye for tailoring, fit, and character. For this Dhruv Vaish campaign, we used a historic location to create a mood of timeless elegance, focusing on clean lines and subtle details in the menswear collection.

This shot from 'The Line' series for Shanti Banaras shows my conceptual approach to styling. We used models in minimalist catsuits to interact with textile installations, turning the fabric itself into a sculptural and architectural element of the story.

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Brand Campaign Creative Direction & Styling in Delhi

Takes campaigns in Delhi NCR, Mumbai, and across India

I design brand campaigns by building the story, handling styling, casting, and art direction, with a focus on Indian textiles and real collaboration from start to finish.

Devanshi Tuli

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33.5k

Pricing Guide

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About Brand Campaign Creative Direction & Styling

Why I Do What I Do

A good campaign should feel like a scene from a film - packed with story, soul, and mood. For me, it’s not just about making clothes look pretty. I want to make your audience feel something, to pull them right into the world we build together. Every campaign I take up, I push for storytelling fashion campaigns that actually move people.

How I Work

I always start with the story. Before we even talk about cameras or models, I dig into the narrative.
My job covers the whole visual journey - from coming up with the core idea, to wardrobe and styling, to picking the right faces for the project.
I love working with everything from a simple cotton (sooti) saree to luxe Banarasi textiles, mixing traditional crafts with contemporary styling.
Art direction is a big part of what I do - choosing locations, designing sets, curating props, all so the world we create feels real.
I’ve got a solid instinct for casting, finding talent that actually fits the mood and story.

What Matters to Me

Indian textile inspired visual direction is my jam. I’m all about celebrating our crafts, whether it’s Bandhani, Ajrakh, or Kanjivaram.
Collaboration is key. I bring together photographers, filmmakers, MUAs, and production crews who genuinely care about the work.
I mostly work out of Delhi and Mumbai, but I’m always up for a project that takes me somewhere new.

If you’re looking to build a campaign with real depth and feeling, let’s talk.

Meet your Expert

Devanshi Tuli

My Story

You'll never catch a peek of my forehead, but my style? Always out there. Delhi winters, I’m all about the layers - mixing, matching, making it mine. Once draped a sooti saree double knot 'cause blouse didn’t fit, but style’s never too tight. Wore it with shoes I designed ages ago. For me, fashion’s not just trends - it’s stories, craft, and catching the vibe of now.