Brand Campaign Creative Direction & Styling
Available across Mumbai
I design brand campaigns by building the story, handling styling, casting, and art direction, with a focus on Indian textiles and real collaboration from start to finish.
Pricing Guide
Digital Lookbook & Social Media Styling
Creative Strategy
- Moodboarding: Visual direction deck covering color palettes and lighting moods tailored for digital screens.
- Scope: Concept development for 8 to 10 distinct looks using your existing inventory.
Styling & Wardrobe
- Curation: Pairing garments from the client collection with standard accessories like shoes and basic jewelry.
- Draping: Professional draping for sarees or fusion wear to ensure perfect fabric fall.
- On-Set Management: Includes steaming, fitting adjustments, and quick changes during a standard 8 to 10 hour shoot.
Production Support
- Casting: Recommending models from established agency rosters.
- Liaison: Briefing the photographer and hair and makeup artist on the visual requirements.
Narrative Campaign & Art Direction
Conceptualisation & Art Direction
- Narrative Design: Development of a detailed script or storyboard for themes like heritage or cinematic storytelling.
- Set Concepts: Designing the physical environment, from geometric props to specific period furniture placement.
- Location Scouting: Identifying architectural or heritage locations that align with the narrative.
Advanced Styling
- Heritage Sourcing: Curation of high-value vintage jewelry and specific props to add depth to the frame.
- Character Styling: Creating full character looks with specific hair and makeup direction rather than standard modeling.
- Textile Expertise: Specialized handling of heritage textiles like Banarasi or Kanjeevaram weaves.
Execution
- Bespoke Casting: Scouting unique, diverse faces or non-agency talent for cinematic roles.
- Supervision: Full creative control on set regarding angles, lighting mood, and model emotion.
Commercial Film & Large Scale Production
Commercial Direction
- Video Concept: Collaboration with Directors and DoPs to translate visual language into motion assets.
- Scale: Logistics management for campaigns involving 5+ models or actors.
Wardrobe Design & Fabrication
- Custom Creation: Designing and supervising the stitching of custom garments or uniforms not available off-the-rack.
- Continuity: Managing wardrobe consistency across different shots and filming days.
- Diverse Styling: Styling for various demographics including different ages and body types.
Production Management
- Crew Leadership: Leading a team of assistant stylists and dressers to manage high volumes of looks.
- Asset Delivery: Overseeing asset creation for multiple formats including TVC, digital reels, and print ads.
About Brand Campaign Creative Direction & Styling
Why I Do What I Do
A good campaign should feel like a scene from a film - packed with story, soul, and mood. For me, it’s not just about making clothes look pretty. I want to make your audience feel something, to pull them right into the world we build together. Every campaign I take up, I push for storytelling fashion campaigns that actually move people.
How I Work
- I always start with the story. Before we even talk about cameras or models, I dig into the narrative.
- My job covers the whole visual journey - from coming up with the core idea, to wardrobe and styling, to picking the right faces for the project.
- I love working with everything from a simple cotton (sooti) saree to luxe Banarasi textiles, mixing traditional crafts with contemporary styling.
- Art direction is a big part of what I do - choosing locations, designing sets, curating props, all so the world we create feels real.
- I’ve got a solid instinct for casting, finding talent that actually fits the mood and story.
What Matters to Me
- Indian textile inspired visual direction is my jam. I’m all about celebrating our crafts, whether it’s Bandhani, Ajrakh, or Kanjivaram.
- Collaboration is key. I bring together photographers, filmmakers, MUAs, and production crews who genuinely care about the work.
- I mostly work out of Delhi and Mumbai, but I’m always up for a project that takes me somewhere new.
If you’re looking to build a campaign with real depth and feeling, let’s talk.
Meet your Expert
Devanshi Tuli
384 connects in last 3 months
My Story
You'll never catch a peek of my forehead, but my style? Always out there. Delhi winters, I’m all about the layers - mixing, matching, making it mine. Once draped a sooti saree double knot 'cause blouse didn’t fit, but style’s never too tight. Wore it with shoes I designed ages ago. For me, fashion’s not just trends - it’s stories, craft, and catching the vibe of now.
My Work
Styling & Creative Consulting - I do fashion styling, creative consulting, and casting for brands, from first idea to final look.
Mood-Based Fashion Storytelling - Every shoot starts with a song or a mood. I build a scene, not just an outfit, so you feel the story.
Reimagining Indian Textiles - Big on Indian crafts - Bandhani, Ajrakh, Banarasi. I love making them fresh, proud, and part of my visual playlist.
Brand Collaborations - I team up with brands who want more than just clothes - we make a narrative that sticks, from ads to editorials.
