Brand Campaign Creative Direction & Styling
Available across Mumbai
I design brand campaigns by building the story, handling styling, casting, and art direction, with a focus on Indian textiles and real collaboration from start to finish.
Devanshi Tuli
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33.5k
About Brand Campaign Creative Direction & Styling
Why I Do What I Do
A good campaign should feel like a scene from a film - packed with story, soul, and mood. For me, it’s not just about making clothes look pretty. I want to make your audience feel something, to pull them right into the world we build together. Every campaign I take up, I push for storytelling fashion campaigns that actually move people.
How I Work
- I always start with the story. Before we even talk about cameras or models, I dig into the narrative.
- My job covers the whole visual journey - from coming up with the core idea, to wardrobe and styling, to picking the right faces for the project.
- I love working with everything from a simple cotton (sooti) saree to luxe Banarasi textiles, mixing traditional crafts with contemporary styling.
- Art direction is a big part of what I do - choosing locations, designing sets, curating props, all so the world we create feels real.
- I’ve got a solid instinct for casting, finding talent that actually fits the mood and story.
What Matters to Me
- Indian textile inspired visual direction is my jam. I’m all about celebrating our crafts, whether it’s Bandhani, Ajrakh, or Kanjivaram.
- Collaboration is key. I bring together photographers, filmmakers, MUAs, and production crews who genuinely care about the work.
- I mostly work out of Delhi and Mumbai, but I’m always up for a project that takes me somewhere new.
If you’re looking to build a campaign with real depth and feeling, let’s talk.
Meet your Expert
Devanshi Tuli
384 connects in last 3 months
My Story
You'll never catch a peek of my forehead, but my style? Always out there. Delhi winters, I’m all about the layers - mixing, matching, making it mine. Once draped a sooti saree double knot 'cause blouse didn’t fit, but style’s never too tight. Wore it with shoes I designed ages ago. For me, fashion’s not just trends - it’s stories, craft, and catching the vibe of now.
My Work
Styling & Creative Consulting - I do fashion styling, creative consulting, and casting for brands, from first idea to final look.
Mood-Based Fashion Storytelling - Every shoot starts with a song or a mood. I build a scene, not just an outfit, so you feel the story.
Reimagining Indian Textiles - Big on Indian crafts - Bandhani, Ajrakh, Banarasi. I love making them fresh, proud, and part of my visual playlist.
Brand Collaborations - I team up with brands who want more than just clothes - we make a narrative that sticks, from ads to editorials.
