Featured
A curated selection of my work that best represents my approach to creative direction and styling. These campaigns showcase my passion for cinematic storytelling, my love for Indian textiles, and my ability to translate a brand's vision into a powerful visual narrative.
Cinematic Narratives
I believe a campaign should feel like a scene from a film, packed with story, soul, and mood. This collection showcases projects where we built entire worlds, developing characters and settings to tell a compelling story that goes beyond just the clothes.
The Art of Indian Textiles
Celebrating our country's rich craft heritage is at the heart of what I do. This is where I showcase my work with timeless textiles like Banarasi, Kanjivaram, Bandhani, and Ajrakh, styling them in ways that honor their tradition while feeling relevant today.
Modern Architectural Vision
I often draw inspiration from the clean lines, bold colors, and graphic forms of modern architecture. This collection features campaigns where the setting is as important as the fashion, creating a dialogue between the human form, the garment, and the structured environment.
Campaigns in Nature
The natural world provides the most beautiful and dynamic backdrop. These campaigns were shot on location, from the misty hills of Kashmir to the lush tropics of Bali. My work here focuses on creating a harmonious relationship between the collection, the model, and the environment.
Studio & Editorial Concepts
The studio provides a blank canvas to create focused, high-impact visual stories. This collection features my work on editorial and conceptual shoots, from dynamic footwear campaigns to abstract explorations of the human form, showcasing a more avant-garde and fashion-forward aesthetic.
Menswear Direction
My work in menswear focuses on sharp tailoring, nuanced character development, and creating a strong, atmospheric mood. From traditional Indian ensembles to contemporary suiting, I bring a storyteller's eye to every menswear project I direct and style.
Commercial Campaigns
I also collaborate with major brands to bring their vision to a wider audience. This involves casting and styling for large-scale commercial projects, like this campaign for the all new Air India, ensuring the final visuals are polished, inclusive, and on-brand.
Press, Features & Personal Style
This is a collection of my own looks, from press features in magazines like GQ to my daily outfits. My personal style is an extension of my creative vision, blending Indian textiles with contemporary silhouettes, bold drapes, and lots of layering.
Behind The Scenes
A quick peek into the process. From on-set styling adjustments to backstage moments at fashion week, this is where the magic happens. It takes a dedicated team and a lot of hands-on work to bring a creative vision to life.