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Luxe Indian Couture Campaign Styling

byRahul SinghStudio in Mehrauli, New Delhi; Takes projects across Delhi NCR and MumbaiStarts from₹35,000 Per 8-Hour ShiftView full gallery

Visual storytelling for luxury Indian couture requires a synergy of creative direction and precise garment technique. I focus on translating intricate heritage designs into high-fashion campaign imagery.

Styling for Saisha's luxury collection, featuring a heavily embroidered jacket-style Anarkali. The look is layered with a statement polki necklace to create a sense of modern royalty, set against a classic architectural backdrop.

A moody and atmospheric video for the brand Kashidaa, where I handled both styling and creative direction. The focus is on the flow and drape of the embroidered magenta kurta, using dramatic lighting to highlight the rich color and texture.

A campaign video for Saisha showcasing their elegant ivory collection. I styled two models in complementary outfits, a layered three-piece set and a sequined sharara, to create a cohesive and ethereal brand story.

A campaign video for House of R's "Sakhi" collection, capturing a festive Mehendi ceremony. I styled a group of models in coordinated green outfits to create a lively, celebratory, and visually rich narrative.

A dynamic video showcasing Saisha's pastel-toned bridal and festive wear. The styling focuses on movement, highlighting the intricate silver embroidery and flow of the lehengas and gowns in a grand setting.

A regal bridal look styled for a Rambhajo's jewelry campaign. The model is adorned in a multi-layered emerald necklace set against a soft, embroidered lehenga, creating a timeless and opulent bridal portrait.

A close-up shot for Saisha's "Firdaus" collection, featuring a red kaftan-style kurta with intricate gold embroidery. The styling includes traditional jewelry and a floral hair accessory to complete the elegant look.

A dual-model shot for Saisha's ivory collection, showcasing two distinct yet coordinated looks. The styling emphasizes the intricate silver embroidery on a sharara set and a lehenga, creating a vision of modern elegance.

An editorial shot featuring two models in heavily embellished lehengas with a modern twist. The styling incorporates contemporary elements like headbands and wet-look hair to create a high-fashion interpretation of Indian couture.

A full-length shot from the Kashidaa campaign, where I served as both stylist and creative director. The scene is set with a floor of rose petals, contrasting the rich pink of the silk kurta against a magenta background.

About Luxe Indian Couture Campaigns

Styling couture involves more than selecting garments. My process focuses on on-set technical execution, such as clamping and taping, to ensure fabrics hold the exact silhouette and volume the designer intended. I manage the visual tension between traditional embroidery and modern photography angles to ensure every campaign image reflects the brand narrative.

Style director for luxury designer campaigns — Approved by the tribe
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Rahul Singh

Studio in Mehrauli, New Delhi; Takes projects across Delhi NCR and MumbaiStarts from ₹35,000 Per 8-Hour Shift

I see styling as building a specific vibe rather than just putting an outfit together. I manage the full scope of a project—from the initial moodboard to the final shot—to ensure the visual identity is tight, consistent, and high-fashion.

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Vikram SethAvailable across Delhi; Travels pan-India for shows
For this festive season campaign, I styled a lustrous gold kaftan top with sleek black trousers. The art direction focused on creating a sense of understated luxury, perfect for elegant evening wear.20
A detail shot from a campaign focused on Indian textiles. I styled this draped indigo skirt with ankle boots to create a contemporary, indo-western look that highlights the intricate prints and unique silhouette of the garment.
This look from a recent festive campaign showcases modern layering with Indian wear. I paired a draped, layered jacket with a matching set, accessorized with a statement polki necklace to add a touch of traditional grandeur.

Indian & Festive Wear Campaign Styling

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Parul GaubaTakes projects across Delhi NCR; travels pan-India for shoots
A close-up from a catalogue shoot, focusing on the detailed embroidery of the blouse and the complementary jewelry. This shot is designed to give customers a clear view of the craftsmanship.20
This over-the-shoulder pose highlights the elegant back design and draping of the lehenga. The dramatic lighting creates depth and emphasizes the model's pose, adding a touch of editorial flair to a commercial shot.
A full-length shot of a vibrant, multi-colored lehenga, perfect for a festive collection. I used lighting to make the colors pop against the dark background, showing the entire outfit in its best light for e-commerce or social media.
This dynamic pose captures the flow and volume of the lehenga skirt. The upward angle and strong spotlight create a powerful, high-fashion look suitable for a brand campaign's key visuals.

Indian Couture & Bridal Lookbooks

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Mike AroraShoots at studio in Kirti Nagar or travels across Delhi NCR
32

Indian Couture & Bridal Campaign Photography

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Popli PhotographyShoots across Delhi NCR & travels pan-India
A regal portrait for Indian Couture Week, capturing the essence of heritage and luxury. The model is seated on a throne-like chair, adorned in a Divani India saree and exquisite Kishandas jewellery, creating a timeless and majestic image.23
A black-and-white version of a couture shoot, adding a layer of classic, old-world charm. The monochrome tones emphasize the emotion and the intricate details of the jewelry and embroidery.
A close-up shot focusing on the magnificent bridal jewelry. The image highlights the craftsmanship of the multi-layered necklace and the model's traditional makeup, perfect for a high-end jewelry campaign.
A wide-angle shot capturing the grandeur of the location and the elegance of the pink lehenga. The architectural arches frame the model, creating a sense of scale and romance for this ethnic wear campaign.

Ethnic & Festive Couture Photography

A
Atul GuptaTakes projects across Delhi NCR; travels pan-India
For this jewelry campaign, I created a classic South Indian bridal look. The styling focused on layering traditional temple jewelry with a silk saree to achieve a timeless and opulent feel for the brand's hoarding shoot.24
A seated portrait from the same South Indian bridal campaign, highlighting the intricate details of the hair, makeup, and layered necklaces. The complete look was designed to feel both traditional and radiant.
This shot showcases an alternative jewelry set from the campaign, featuring striking green stones. The styling was adjusted to complement the unique colors of the necklace while maintaining the overall bridal theme.
Another look from the South Indian bridal series, this time focusing on a gold waist belt (kamarbandh) and a different set of necklaces. The warm tones of the saree and jewelry create a rich, celebratory mood.

Grand Festive & Bridal Campaign Styling

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Apurva GujarathiAvailable for shoots across Pune & Mumbai

More from Campaign & Editorial Styling by Rahul Singh

FeaturedCelebrity & Magazine StylingVibrant Festive WearAvant-Garde & Editorial StylingModern Menswear EditorialsBrand Lookbooks & Commercial StylingRomantic & Vintage Themes

More services by Rahul Singh

Special Occasion & Celebrity StylingFashion Brand ConsultingCreative Direction & Production
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