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The Art of Indian Textiles

byDevanshi TuliTakes campaigns in Delhi NCR, Mumbai, and across IndiaStarts from₹40,000 per campaignView full gallery

I do not just drape fabrics; I tell stories through the loom. Whether it is a Kanjivaram or an Ajrakh, I style textiles to build cinematic campaigns that breathe life into your brand.

A close-up on the bride from the Kanakavalli 'Little Rituals' campaign. The styling focused on authentic South Indian bridal adornment, from the temple jewelry to the intricate details on the Kanjivaram saree.

A mother helps her daughter with the traditional madisar drape. This campaign for Kanakavalli was a deep dive into the rituals and emotions behind the bridal Kanjivaram.

Adjusting the waist belt, or ottiyanam, over the nine-yard Kanjivaram silk saree. Every element of the styling was meticulously researched to reflect the authenticity of the ceremony.

This wide shot shows the beautiful setup for the 'Little Rituals' campaign. The art direction, with the floral ceiling and kolam floor art, created a sacred space for the story of the bridal saree.

The journey of the saree begins with the weavers. This scene shows the ritualistic folding of the Kanjivaram, a crucial part of the story we told for Kanakavalli.

The weaver's workshop, imagined as a sacred space. The art direction for this Kanakavalli campaign involved creating installations from weaving equipment, celebrating the craft itself.

The entire family participates in the pre-wedding rituals. The styling for all characters was done using traditional textiles to create a cohesive and authentic visual narrative.

The empty mandap, set for the ceremony. The swing and the thread installation symbolize the loom, connecting the bride's journey back to the weaver's craft.

The wedding hall, decorated with jasmine and tuberose garlands. The art direction was designed to be both traditionally accurate and visually stunning for the Kanakavalli campaign.

An art installation of golden threads representing the warp of a loom. This conceptual shot for Kanakavalli visualizes the very beginning of a Kanjivaram saree's life.

About The Art of Indian Textiles

When I work with traditional textiles, my approach is rarely standard. For projects like the Kanakavalli campaign, I moved beyond classic draping to explore sculptural forms and historic rituals. If you have a specific textile or a heritage story in mind, we can discuss how to make it feel fresh, cinematic, and technically precise without losing its soul.

Directing campaigns for heritage textile brands — Approved by the tribe
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Devanshi Tuli

Takes campaigns in Delhi NCR, Mumbai, and across IndiaStarts from ₹40,000 per campaign

I am a stylist and creative director who believes every campaign should feel like a film scene. My work is rooted in a deep love for Indian crafts, and I obsess over the small details, from the perfect pleat to the lighting on a weaver's loom. Let us collaborate to build something that feels deeply authentic and visually arresting.

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