Fine Jewelry Photography that makes every facet sparkle
Photographing jewelry isn't just about the shine—it's about capturing the fire in a diamond and the mood of the gold. I specialize in macro details that turn static, delicate pieces into high-end, visual stories.
This campaign for PNGadgil and Sons was all about vibrant, complementary colors. We created a full story around this traditional gold jewelry set, using props like the mirror and ribbon to build a scene that feels both classic and fresh.
A close-up from the PNGadgil campaign, focusing on these intricately designed gold bangles. The soft blue background makes the warm gold and colorful enamel work really pop.
Another stunning set from the PNGadgil summer campaign. The composition is balanced and airy, letting the beautiful green and gold necklace set be the hero while the props add a touch of elegance.
A rich, luxurious flat lay for PNGadgil and Sons. The deep red velvet and soft pink background create a romantic mood, perfectly complementing the ruby and diamond jewelry set.
Three is better than one. This clean, bright shot for Solitario Diamonds showcases a trio of stunning gemstone rings. The simple white background and soft shadows put all the focus on the incredible color and sparkle of the blue, yellow, and peridot stones.
The magic of diamonds. For Yoube Jewellery, I used a monochrome approach with selective color to make the ruby and pearl earrings stand out. This technique turns the image into a piece of art, highlighting the jewelry's color and form.
A playful and candid-style shot for Yoube Jewellery. The monochrome treatment keeps the focus on the incredible sparkle of the diamond rings and necklace, while the model's smile adds a touch of joy and personality.
A dramatic, artistic pose to showcase this incredible ruby and diamond hand-cuff from Yoube Jewellery. The black and white photo with the pop of red creates a powerful, high-fashion statement.
A classic and elegant pose highlighting a sapphire and diamond set from Yoube Jewellery. The selective color on the deep blue sapphires makes them look incredibly rich and luxurious against the monochrome palette.
This shot for Yoube Jewellery is all about showcasing the grandeur of this multi-layered emerald and diamond necklace. The selective color on the deep green emeralds draws the eye and emphasizes their beauty.
About Brilliance in Detail: Fine Jewelry
Jewelry photography is a game of millimeters and reflections. Whether it's the complex facets of a diamond or the warm luster of gold, my approach relies on precise, controlled lighting to manage reflections on metallic surfaces. We don't just snap pictures; we sculpt the light to highlight the specific texture of your metal—be it matte, brushed, or high-gloss—so the final image feels like it has weight and presence.
Beyond the Surface
There is a massive difference between a clean product shot and a campaign-ready image. When you work with me, you aren't just getting an operator; you are getting a partner who obsesses over the frame.
The Process:
- Macro Precision: Using the Hasselblad X2D (100MP), I capture details that standard cameras miss. We push into the jewelry to show the setting quality and the fire of the stones.
- Lighting Control: Jewelry is essentially a mirror. I use specialized gradient lighting setups to ensure that reflections on polished surfaces are clean, intentional, and flattering, rather than cluttered.
- Styling & Texture: We build the scene to match the jewelry's personality. Whether it’s deep velvet for a royal necklace or sharp, minimalist props for contemporary diamond rings, the environment must elevate the product.
- Retouching: My team and I handle the heavy lifting in post—dust removal, color correction, and ensuring every stone sparkles without looking plastic.
Our Studio Approach: Based in my Pune studio, I keep the workflow transparent. We shoot tethered, so you are watching the magic happen on a large monitor in real-time. This allows us to adjust props, lighting, or angles on the fly. Whether you need a crisp catalog shot for e-commerce or a dramatic lifestyle campaign, we structure the shoot to deliver assets that perform on your website and social media.
Ashish Gurbani
I'm Ashish. For me, jewelry photography is an obsession with getting things just right. I live for the challenge of turning a small, static object into something that feels alive, expensive, and full of story.
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