Fashion Styling and Creative Direction Portfolio
A look into my creative process, blending high-fashion narratives with sharp editorial styling across diverse brand campaigns and lookbooks.
This campaign for Siddhartha Bansal was built around the concept of "mannequins after hours," imagining them coming to life in the store window. I handled the full creative direction and styling to create a playful, vibrant, and narrative-driven scene that captures the brand's energetic spirit.
It was a privilege to style the iconic Hrithik Roshan for a J.Hampstead campaign. My focus was on creating a look that was sharp, sophisticated, and modern, perfectly aligning with the brand's positioning in the premium menswear market.
For this Saisha campaign, I focused on creating a look of timeless elegance. The styling highlights the intricate silver embroidery on the ivory lehenga and sharara set, presented in a clean, grand setting to emphasize the luxury and craftsmanship of the collection.
This look for House of R showcases my approach to modern, minimalist styling. The focus is on the innovative drape of the contemporary white saree and the clean silhouette, creating a powerful and chic statement for their Spring/Summer lookbook.
In this commercial shoot for Pantaloons, I demonstrated how a single print can be styled for versatility. The video transitions from a floral dress to a coordinated top and pants set, showing customers how to create multiple looks and maximizing the appeal of the collection.
I brought the vibrant, multi-colored lehengas from Siddhartha Bansal to life in this dynamic video shoot. The styling and direction were designed to be energetic and festive, highlighting the intricate embroidery and playful color palette against a colorful urban backdrop.
For Starchthelabel's 'White Rose' collection, I developed a romantic, vintage-inspired creative concept. This portrait captures the poetic and dreamy mood, with delicate styling details like the sheer bow blouse, feathered accessory, and soft lighting to tell a story of timeless elegance.
This video for Kashidaa is an example of my work in creative direction, where mood and atmosphere are paramount. I used dramatic, low-key lighting and a rich color palette to create a sense of mystery and opulence, focusing on the flow of the fabric and the intricate details of the garment.
About Featured
My approach to styling is rooted in storytelling. Take my campaign for Siddhartha Bansal, where we explored a 'mannequins after hours' concept. I directed the entire scene, from the playful poses to the environment, proving that effective styling goes beyond the garments to build an entire brand world.
Whether I am working on a luxury bridal shoot for a magazine or a commercial catalog for retail brands, my goal remains constant. It is about creating a visual language that connects. I approach every project as a collaboration. When you hire me, you are not just getting a stylist, but a creative partner who handles production, casting, and art direction to ensure the final result is cohesive. My work takes me across Delhi and Mumbai, and I frequently assemble teams of photographers, makeup artists, and set designers to execute these visions. If you are looking to define your brand identity or need a fresh perspective for your next collection lookbook, let us talk about the specific narrative you want to convey.
Rahul Singh
I am Rahul. Based in Delhi and Mumbai, I believe fashion is storytelling, not just fabrics. Whether it is a high-concept campaign or a commercial lookbook, my focus is on the art and the details that bring your brand’s vision to life.
Looking for something specific?
Explore my other styling categories to find what fits your needs.
More from Fashion Brand Consulting by Rahul Singh
More services by Rahul Singh