Professional Art Direction and Fashion Styling Portfolio
A collection of my work in creative direction and fashion styling, covering editorial campaigns, commercial lookbooks, and jewelry projects for brands across India.
For this editorial, I focused on creating a powerful visual using dramatic lighting and a single bold color. The styling emphasizes the architectural silhouette of the garment, creating a piece that is both fashion and art. This represents my core approach to concept-driven creative direction.
A black and white shot from a Calvin Klein campaign I directed. The goal was to capture a raw, powerful image that highlights both the model's physique and the brand's iconic underwear. This type of high-contrast, minimalist photography is a signature of my menswear work.
This fashion film captures the essence of a menswear collection on location. My direction focused on the models' interaction with the environment, using natural light and movement to tell a story of brotherhood and modern style. It shows how I translate a brand's concept into dynamic video content.
A close-up from a high-end jewelry campaign. My focus here was on creating an intimate and luxurious mood, using composition and shadow to draw the eye directly to the intricate details of the necklace, earrings, and rings. This demonstrates my expertise in styling for fine jewelry.
A full-length look from a campaign for designer Advait. I directed the set design with bold, graphic shapes to complement the artistic print of the pantsuit. This shot showcases my ability to create a cohesive visual world where clothing, set, and model work together.
For this party wear collection, the creative direction was centered on glamour and movement. I styled this look to highlight the vibrant color and elegant draping of the dress, using a disco ball and warm lighting to evoke a celebratory atmosphere.
A minimalist studio shot for a contemporary womenswear brand. The styling is clean and sharp, focusing on the unique construction and contrast stitching of the denim two-piece. This demonstrates my ability to create compelling lookbook images that are both artistic and commercial.
A shot from a commercial campaign for a footwear and accessories brand. The styling is clean and aspirational, set against modern architecture to convey a sense of sophisticated urban life. This highlights my experience in creating visuals for large-scale advertising projects.
About Featured
Every shoot I direct starts with a detailed concept deck. I coordinate directly with the photographer and the production crew to lock down the lighting, set composition, and garment fit before we reach the studio. This ensures that when we step on set, the focus is on capturing the frames that build your brand story, rather than figuring out the details in the moment.
My approach to art direction and styling is rooted in end-to-end production. Whether I am working on a high-fashion editorial or a commercial lookbook, the process remains consistent: concept development, team coordination, and on-set execution.
My Process
- Conceptualization: I develop the visual narrative, including color palettes, lighting mood, and pose references. For commercial projects, this ensures the final images align with your marketing goals.
- Production & Sourcing: I manage the logistics. This includes sourcing high-end statement pieces or specific props for set design, and coordinating with assistants for steaming, garment care, and location management.
- On-Set Direction: I am on set to direct the photographer, model, and hair and makeup team. I focus on technical elements like texture, glare control for jewelry, and silhouette adjustment, ensuring every frame is high-quality.
Project Specializations
- Menswear: I focus on modern, sharp tailoring and high-contrast, minimalist aesthetics, suitable for billboards and magazine features.
- Jewelry & Accessories: This requires a specialized, slow approach. I use macro composition and specific texture backgrounds to ensure the product is the hero of the image.
- Womenswear: I handle everything from avant-garde editorials to clean, commercial product styling.
I work across New Delhi, Mumbai, and pan-India locations. If you have a campaign requirement, I can walk you through how I build the team and execute the visual strategy from start to finish.
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