Magazine Editorial & Celebrity Fashion Styling

The Editorial Process

When I approach a magazine feature or a celebrity shoot, my focus isn't just on the clothes—it's on the tension between the subject and the lens. For a publication like Filmfare or HT Brunch, the styling needs to speak immediately. My process involves sourcing from a mix of high-street brands, vintage archives, and emerging designers to create a look that feels distinct, not recycled.

Collaborative Execution

I treat every project as a group effort. Whether we are aiming for a gritty, edgy aesthetic or something ethereal and soft, the success of the shot depends on how I bridge the gap between the photographer, the makeup artist, and the subject. On set, this means constant attention to detail—ensuring hemlines fall correctly, pinning garments for specific camera angles, and managing the flow of the wardrobe changes.

Practical Logistics

Styling is 50% organization. From the logistics of picking up and returning high-value designer pieces to managing the inventory on a 12-hour shoot day, I ensure the technical side is seamless so the creative side can thrive. My assistants are trained to manage steaming, quick changes, and garment preservation, so you can focus entirely on your performance or the shoot's direction.

Whether you are looking for an avant-garde concept for a digital campaign or a refined red-carpet look, I provide the end-to-end styling support required to execute a high-impact visual narrative in Mumbai and beyond.