Editorial Fashion Styling
Available across India
I style editorial shoots for magazines and digital features, creating story-driven looks that range from bold concepts to clean, minimalist styles.
Pricing Guide
Editorial Styling Package (3-4 Looks)
Creative & Sourcing
- Conceptualization of narrative and mood board design (e.g., Urban Chic or Minimalist).
- Curation of 3 to 4 distinct looks tailored to the model or brand.
- Sourcing mix from high-street brands (Zara, H&M), vintage stores, and emerging Indian designers.
On-Set Execution
- Up to 8 hours of styling service on shoot day.
- Includes 1 Assistant Stylist for steaming, organizing, and quick changes.
- Full styling kit provided (safety pins, double-sided tape, steamer, lint removers).
- Professional dressing assistance and garment pinning for specific camera angles.
Logistics
- Management of garment pickup and returns within Mumbai.
- Handling of repacking and vendor returns effectively closing the loop.
Avant-Garde Campaign Styling (6-8 Looks)
Creative Direction
- Development of intricate, avant-garde themes (e.g., Futuristic, Ethereal, or Structural).
- Conceptualizing and sourcing specific props like headgear, masks, or floral arrangements.
- Pre-shoot alignment with Photographer and Makeup Artist to synchronize the visual story.
Premium Sourcing
- Access to established premium designers and vintage archives.
- Includes one round of pre-shoot fittings (if model is available) to ensure perfect fit.
- Curation of 6 to 8 complex looks including footwear and jewelry.
On-Set Styling
- 10-12 hour shift dedicated to complex shoot requirements.
- Includes 2 Assistant Stylists to manage larger inventory volume.
- Detailed fabric management for dynamic movement shots (e.g., tossing tulle or ruffles).
Logistics
- Strict inventory logging for high-value designer items.
- Full transport coverage for high-volume wardrobe requirements.
About Editorial Fashion Styling
I started this journey over 16 years ago, just sketching and dreaming. Fashion styling, for me, is about telling real stories through clothes and visuals, not just making things look pretty. Every editorial shoot is a chance to build a mood, spark emotion, and give people something to remember.
My Approach
- I work across high-fashion editorial shoots for magazines, conceptual fashion storytelling, and creative direction for digital features.
- Magazine spreads I've styled include celebrity features and fashion stories for publications like Filmfare, HT Brunch, and HUF Magazine.
- I love pushing boundaries with conceptual shoots – think bold props, dramatic silhouettes, and themes that go beyond the usual.
Style Spectrum
- My work swings from avant-garde style direction to minimalist and edgy looks.
- I’m passionate about gender-fluid fashion images and often mix classic menswear with experimental shapes, textures, and strong colors.
- Adaptability is key. I go artistic and dramatic, or keep things clean and futuristic, depending on the vibe we’re shooting for.
Collaboration
Nothing here is a solo act. The final image comes together because of the photographers, makeup artists, stylists, and models I get to team up with. The best ideas always come out of genuine teamwork, and I’m grateful for every creative mind I get to work with.
Meet your Expert
Varunesh Pal
246 connects in last 3 months
My Story
Funny how old sketches can take you back. I found mine from College of Art, Delhi—16 years ago, rough but honest. That same spark, it’s still pushing me. Mumbai changed things for me, since 2014. Met folks, made connections, styled an actress in a designer’s outfit I first saw here. Life really loops around. What keeps me going is the people—the artists, my team, the actors. Grateful, always. That’s why I’m still in love with this work.
My Work
Costume Design, Fashion Styling & Creative Direction - I create visual stories with clothes—editorial fashion styling, ad campaigns, films, product shoots, all of it.
Celebrity & Brand Collaborations - Worked with brands like Toyota, Adidas, Lenskart, and styled top celebrities. Big or small, every project matters.
Teamwork Makes It Happen - Always a group effort—photographers, directors, makeup artists, everyone. I make sure credit goes around.
Style That Speaks - From powerful menswear looks to futuristic editorial concepts, I aim for authentic style that fits the story.
