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Conceptual & Avant-Garde Fashion Styling

byVarunesh PalBased in Mumbai; travels across India for shoots and projectsStarts from22,000 per shootView full gallery

These images represent my pursuit of fashion as visual art. For these shoots, I move beyond standard styling to create surreal narratives, dramatic silhouettes, and high-concept imagery that capture a specific mood.

A look from the 'UNRUFFLED' series, featuring a multi-textured, ruffled dress that creates an explosion of color and form. The styling here is about creating a wearable sculpture that feels both chaotic and beautiful.

A black and white shot capturing a sense of delicate chaos. The model is enveloped in a cloud of white tulle, creating a soft, ethereal, and high-fashion editorial look.

A dramatic, artistic composition featuring two models intertwined in a flowing red gown. The styling focuses on creating a single, fluid shape, exploring themes of connection and movement through a bold, monochromatic palette.

An avant-garde look combining a sculptural dress made from repurposed fabrics with a sharp, white bob wig. This styling choice creates a futuristic and artistic character for a high-concept editorial.

From an editorial for HUF Magazine, this image showcases an edgy, futuristic concept. The styling combines a spiked headpiece with a plaid background, creating a clash of textures and themes.

A detail shot from my HUF Magazine editorial, focusing on the juxtaposition of a graphic, anatomical-print top against a classic plaid pattern. This highlights my interest in mixing modern graphics with traditional textiles.

A powerful, cinematic shot from a campaign for ABP Studios. The models are drenched in red powder, creating a visually arresting and highly symbolic image where the simple white costumes serve as a canvas.

This conceptual campaign image for ABP Studios explores duality and perception. The styling uses a split-screen effect to contrast a modern vanity with a character that blends masculine and feminine historical aesthetics.

Another perspective from the ABP Studios campaign, this shot uses stark black and white to highlight the androgynous styling. A nose ring and traditional jewelry are styled on a male model to challenge conventional norms.

A surrealist campaign for Godstra Suiting, where I styled the models as giants walking through a cityscape. The sharp, contemporary business attire contrasts with the fantastical scale of the image.

About Conceptual & Avant-Garde

In avant-garde styling, the clothes are only half the story. Whether we are mixing anatomical prints with classic tartan or creating wearable sculptures from ruffles, I focus on the interplay between prop, silhouette, and camera angle. My process starts with a narrative mood board, ensuring that even the most surreal concepts feel rooted in a clear visual language.

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