Commercial & Advertising Styling
Available across India
I style ad campaigns, lookbooks, and product shoots to make sure your brand’s visuals match its real story, not just the clothes.
Pricing Guide
E-Commerce & Lookbook Styling
Core Execution
- Lead Stylist: On-set styling by Varunesh Pal focusing on fit correction (pinning, clamping) to ensure garments sit perfectly.
- Volume: Capacity to style 20-25 distinct looks per day, ideal for SS/AW launches.
- Team: Includes 1-2 styling assistants dedicated to steaming, racking, and facilitating rapid changes.
Workflow & Logistics
- Sourcing: Coordination of apparel and accessories from rental partners or high-street brands.
- Logistics: Management of packing, tagging, and organizing merchandise to prevent inventory loss.
- Hardware Kit: Includes industrial garment steamer, safety pins, bulldog clips, double-sided tape, and lint rollers.
Hero Advertising Campaign Styling
Creative Strategy
- Visual Storytelling: Development of mood boards and distinct character personas (e.g., Corporate, Traveler) to align with campaign narratives.
- Sourcing: Access to designer labels, premium high-street brands, and specific costume rental houses.
- Customization: Pre-shoot fittings with talent to ensure perfect length, including minor alterations like hemming or tapering.
On-Set Precision
- Monitor Watch: Constant vigilance at the monitor to fix details like collar gaps, cuff exposure, and pant breaks.
- Continuity: Ensuring the look remains consistent across different angles and lighting setups.
- Team: 2 Senior Assistants to manage wardrobe continuity for multiple models or family setups.
TVC & Video Production Styling
Production Management
- Talent Handling: Specialized attention for lead talent or sports personalities, ensuring quick approvals on set.
- Options: Providing 3-4 approved wardrobe options per scene to account for lighting or camera changes.
- Approvals: Conducting a pre-shoot "Wardrobe Parade" for client and agency sign-off.
Technical & Motion
- Continuity Supervision: Detailed logging of wardrobe details (button state, sleeve rolls) for seamless editing between cuts.
- Motion-Ready: Techniques using hidden tapes and weights to ensure clothes move correctly during action sequences.
- Team: A dedicated team of 3 assistants for monitor watching, talent standby, and steaming.
About Commercial & Advertising Styling
It all started with a pencil and a stubborn dream. My sketches were rough, but real. That same raw honesty is what I chase in every project - nothing glossy for the sake of it. Styling, for me, is about people and their stories, not just the clothes. The soul of a brand? That’s what I’m after.
What I Do For Brands
- I handle styling for full advertising campaigns - print, digital, TV - making sure every visual hits the brand’s core message.
- I create lookbooks that actually make collections pop, not just sit pretty.
- Product-focused styling is my jam - whether it’s killer eyewear or a sharp suit, I make your stuff look like the hero.
Brands I’ve Worked With
The journey’s taken me everywhere - working with folks at Toyota, Adidas, Killer Jeans, Blackberrys Menswear, John Jacobs Eyewear, Fastrack, Hilton Hotels and more. Big names, yeah, but every project’s personal.
My Styling Vibe
- Sharp suits, bold looks for menswear brands.
- Rugged, road-trip styles for the adventure crowd.
- Relatable lifestyle shots for hotels and family brands.
- Conceptual, editorial concept styling when it’s time to push boundaries.
How I Roll
It’s always a team game - photographers, agencies, my crew. I’m Mumbai-based, but if your brand’s story needs me elsewhere, I’m game. Real talk: I want to help you tell a story that actually matters.
Meet your Expert
Varunesh Pal
246 connects in last 3 months
My Story
Funny how old sketches can take you back. I found mine from College of Art, Delhi—16 years ago, rough but honest. That same spark, it’s still pushing me. Mumbai changed things for me, since 2014. Met folks, made connections, styled an actress in a designer’s outfit I first saw here. Life really loops around. What keeps me going is the people—the artists, my team, the actors. Grateful, always. That’s why I’m still in love with this work.
My Work
Costume Design, Fashion Styling & Creative Direction - I create visual stories with clothes—editorial fashion styling, ad campaigns, films, product shoots, all of it.
Celebrity & Brand Collaborations - Worked with brands like Toyota, Adidas, Lenskart, and styled top celebrities. Big or small, every project matters.
Teamwork Makes It Happen - Always a group effort—photographers, directors, makeup artists, everyone. I make sure credit goes around.
Style That Speaks - From powerful menswear looks to futuristic editorial concepts, I aim for authentic style that fits the story.
