Our Design Inspiration & Material Curation Process
Before we draft a single blueprint, we hunt for the right texture, the perfect shade, and art that tells a story. Here is a look behind the scenes at how we source materials and find our creative spark.
Our top picks from India Design 2023. While we favor timeless design, we are always exploring new innovations in materials, lighting, and furniture to bring the best ideas to our clients.
A glimpse into our visit to Dubai Index, where we explored new products, furniture, and materials for our upcoming projects. Staying updated on global design trends is key to our innovation.
A material shopping day is always exciting. This video shows our team exploring different finishes, fluted panels, and laminates, carefully curating the palette for our ongoing projects.
Our architect discussing a piece at an art exhibition. We are particularly drawn to modern art that reinterprets Indian tradition, like this piece that blends cubism with cultural motifs.
Exploring commissioned art for our new projects at a Delhi art gallery. We believe art is essential for giving a space soul and a unique identity.
A vibrant painting that caught our eye at an art exhibition. The dynamic colors and expressive figures provide a wealth of inspiration for creating bold and energetic interior spaces.
A tour of the diverse artworks on display at an exhibition. We look for pieces that tell a story, which is a core principle we apply to our own architectural designs.
About this collection
We believe great design does not just happen; it is meticulously curated. Whether we are scouting new fluted panels at international trade fairs or selecting artwork at a local Delhi gallery, every item we choose undergoes a 'sanity test' against your specific site conditions. We do not just pick materials because they look good on a mood board—we verify them for long-term durability and assess how they actually catch the light in your specific space to ensure your home feels timeless, not trendy.
Design is not a static process. It is a constant search for the right narrative. When we visit exhibitions like India Design 2023 or the Dubai Index, we are not just window shopping. We are hunting for innovations in joinery, lighting, and finishes that can bring a unique identity to your project. This research feeds directly into our custom mood boards, which serve as the visual language for your home or office before construction begins.
Why Material Curation Matters
Materiality defines how a space feels. A cold, industrial office needs different tactile interventions than a warm, sustainable farmhouse. We explore everything from agricultural waste like strawbale—which we have used to create chic, eco-friendly installations—to high-end stone and custom wood joinery.
The Art of the Space
We view art as the soul of the room. Our process involves scouting commissioned pieces that align with the architectural intent of the building. We look for works that bridge the gap between Indian tradition and modern cubist expressions. If a project requires a specific mood, we build the color palette and texture layers around the art, not the other way around.
From Inspiration to Reality
Our three-pronged approach ensures that your vision remains intact:
- Pragya's focus: Every detail is art and storytelling.
- Unnatt's focus: Cosmic harmony and spatial balance.
- Utsav's focus: Synergies of nature and structural integrity.
We document this entire journey—from the initial material shop visits to the final site implementation—to keep you involved in every decision. By the time we arrive at the execution phase, the guesswork is gone, replaced by a clear plan that turns your personal story into a tangible environment.
Upscale Architects
We are Pragya, Unnatt, and Utsav. We spend more time arguing over material swatches and sketching on napkins than staring at screens. For us, a space only comes alive when your story meets our obsession with texture and form.
Explore more of our practice
Browse our other collections to see if our approach fits your vision.
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