Behind the Lens: My Creative Process

I do not use expensive studio setups or heavy lighting rigs. My process begins by walking through streets—like the heritage lanes of Bandra—with just my phone and a sketchbook, observing how light hits an old wall or how a vendor arranges their fruit. This cluster shows you how I turn that raw, messy reality into a deliberate story.

How I See the World

My work is an exercise in slowing down. While the city moves at a chaotic, high-speed pace, my creative process is about finding the stillness within that noise. Whether I am documenting architectural corners from the 90s or capturing a fleeting expression during a street stroll, I focus on the textures that make a place feel lived-in.

The 'Maximalism Core' Approach

I describe my style as 'maximalism core'—a beautiful, layered mess. My goal is to capture the sensory overload of an Indian market or the rhythmic movement of traffic and organize it into a visual scrapbook. I often start with a physical sketch in my art journal, then translate that feeling into digital collages or stop-motion reels.

My Toolkit

I believe that the most powerful creative tool is the one you have with you. I shoot almost everything on my phone. This allows me to be 'run and gun'—moving through crowds, getting low-angle macro shots of flowers, or capturing Nightography-ready low-light portraits without the intimidation of a professional camera setup. My workflow is simple:

• Observe: Spending time in the location without shooting, just letting the 'Bombay magic' settle.
• Capture: Using natural light and mobile-first techniques to keep the footage feeling authentic and grounded.
• Layer: In post-production, I bring in typography, torn paper textures, and color grading that matches the mood of the story.

If you are looking for brand stories that feel human rather than commercial, this is the lens through which I can help you tell them.