Commercial Styling & Campaign Highlights
I specialize in bringing brand stories to life through authentic, practical styling. From fast-paced ad films to detailed character design, here is a selection of my recent work in Delhi NCR.
This is what happens when a client hands me a plastic car cover and asks for a dress in just a few hours. I love a challenge, and this on-set improvisation for an Autofy commercial shows how I can turn any concept into high-impact fashion, from car cover to couture.
It was an absolute honor to be part of the styling team for this Mia by Tanishq campaign featuring the incredible para-athlete Sheetal Devi. The goal was to create a look that was both functional for her sport and elegant enough to highlight the jewelry, telling a story of strength and grace.
For this Gold Plus Glass commercial, I styled a character's entire life journey. We see her evolve from a young girl playing dress-up in a DIY army uniform to a confident officer in her official attire. This project showcases my passion for narrative styling and using costume to build a character's story over time.
Capturing the energy of college life was key for this Casio ad. I styled the cast in relatable, contemporary outfits, including this classic varsity jacket, to create an authentic performing arts festival scene that connects with a youthful audience.
For the 'Jaago Janani' social awareness campaign, the styling needed to feel completely real and emotionally resonant. I focused on creating authentic, everyday looks, like this simple yet elegant yellow saree, to build a believable family dynamic that the audience could connect with instantly.
Here’s a quick point-of-view video of what a day on set looks like for me. From the initial makeup and hair sessions to final on-set adjustments, this behind-the-scenes look for a Forever Noor campaign shows the collaborative energy and attention to detail that goes into every shoot.
About Featured
My approach is grounded in the reality of the set. Whether I am turning a plastic car cover into a couture dress under a two-hour deadline or managing a multi-year character arc for a TVC, I focus on the improvisation that keeps a shoot moving. You need a stylist who treats every wardrobe malfunction or sudden script change as a creative opportunity, and that is exactly how I work.
Great styling is about more than just clothes, it is about visual communication. I work closely with photographers, directors, and models to ensure that every outfit supports the brand narrative, not just the aesthetic. My experience ranges from large-scale commercial campaigns for brands like Mia by Tanishq and Casio to focused, high-energy projects where the wardrobe must do the heavy lifting of storytelling.
How I Work
- Conceptualization: I start by building mood boards that align with the brand identity, ensuring we have a clear visual direction before the cameras roll.
- On-Set Agility: Things change quickly during production. I am fully equipped to handle rapid fittings, live alterations, and continuity management to keep the shoot on schedule.
- Authenticity: For narrative projects, like my work with Gold Plus Glass, I focus on costume design that reflects the character's evolution, ensuring the wardrobe feels lived-in and real.
I bring my full kit, including fashion tape, steamers, and sewing supplies, to every job. I am based in Delhi NCR and ready to travel to your set. Whether it is an e-commerce campaign requiring 12-hour turnaround or a narrative film demanding period-accurate research, I am here to ensure the visuals are as strong as the story.
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