Distinct Zones and Moods in Retail Design

A final look at Zone One, the soft landing at the entrance of the boutique. This video captures the interplay of the sculptural chair, the layered fabric art on the wall, and the view through the arches, all designed to make you feel welcome.

A detail of the custom fabric mural in Zone One. This composition of three circular panels includes an embossed bird, floral embroidery, and sheer fabric, all backlit to create a soft glow. It’s a piece of art that tells the brand's story through texture.

Every detail is considered, right down to the feet of the furniture. Here, the custom-printed fabric of the sculptural armchair meets a solid wood bun foot, resting on a plush, textured rug. This interplay of materials is central to our design approach.

Welcome to Zone Two, a space inspired by the softness and intricacy of a boudoir. Here, a custom mirror with an embroidered panel sits beside a striped chair and a unique wall rug that appears to spill onto the floor, creating a sense of movement.

A glimpse into the romantic and detailed world of Zone Two. A custom-designed chair in a rich red velvet sits in a corner defined by floral wallpaper and a unique, fabric-wrapped archway, creating an intimate and immersive atmosphere.

The beginning of Zone Two, where the mood shifts to something more delicate and romantic. This image shows the space after the wallpaper and paint were applied, with the clean, lit archway ready for the layers of bespoke furniture and decor.

This is Zone Three, where the mood becomes bold, expressive, and maximalist. It’s the heart of the studio, designed for conversation with its deep colors, rich materials like Udaipur green marble, and dramatic, custom-designed furniture.

A view of the client interaction table in Zone Three. The custom table is topped with green marble and surrounded by bold red chairs, set against a backdrop of textured wallpaper panels and heavy drapes, creating a rich, layered look.

The lighting in Zone Three was designed to be as dramatic as the decor. A custom fabric-wrapped chandelier hangs above the client table, complemented by modern track lighting and layered, floor-to-ceiling drapes that add a theatrical touch.