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Branded Environments and Retail Experience Design

byStudio IAADTakes projects in NCR, Mumbai, Ahmedabad & Goa; Visit studio in GurugramStarts from350 Per Sq. Ft.View full gallery

Retail design goes beyond arranging fixtures. We design spaces that translate your brand into an immersive journey for your customers.

For the Hands Carpets showroom, our goal was to elevate the carpet to the stature of art. The double-height 'showstopper' display immediately captures attention, presenting the carpets as grand tapestries in a gallery-like setting.

This render-to-reality view of a reception desk shows our meticulous process. The final space captures the warmth of the wood paneling, the elegance of the curved stone desk, and the vibrant energy of the circular art pieces, exactly as envisioned.

The Godrej South Estate Experience Centre is designed to guide visitors through an immersive brand story. The central modular facade, crafted from layered MDF plates, creates a dramatic focal point while defining the circulation path through the expansive, light-filled space.

At the Hands Carpets exhibition, we designed the space to let the product be the hero. A dramatic, oversized carpet cascades from the wall to the floor, creating a powerful focal point that immediately communicates the brand's artistry and quality.

This video tour of the Hands Carpets showroom in Mumbai demonstrates our approach to luxury retail design. The space unfolds as a journey, with different zones for browsing, bespoke services, and appreciating the carpets as works of art.

For the WALTZ 2024 exhibit at India Design Week, the focal point was a luxurious glass shower cubicle. The design of the pavilion creates a sophisticated, intimate setting that highlights the product's innovative features and elegant form.

The FCML Tiles showroom in Pune uses transparency to its advantage. The design features rotating panels displaying different tile collections, allowing them to be viewed against the serene backdrop of the surrounding greenery, creating a dynamic and nature-integrated retail experience.

This wood flooring showroom for FCML in Delhi was designed as an "experiential thoroughfare." We created unconventional display methods to showcase over 200 types of wood floors in a compact space, allowing clients to walk through and experience the materials in a gallery-like setting.

In the Hands Carpets showroom, lighting and spatial divisions create a curated journey. Here, illuminated niches and distinct zones guide the customer through the collections, ensuring the experience is seamless and engaging.

We designed custom sliding display systems for the Hands Carpets showroom to maximize the number of viewable products. This allows customers to easily browse through dozens of large-scale carpets in an efficient and interactive manner.

About Branded Environments & Retail Experiences

Retail design is not just about stocking shelves. We treat your showroom as a stage where your product acts as the lead role. Whether it is managing a narrow site with a walk-along layout or using biophilic elements to ground your brand identity, we focus on the flow of the customer to ensure they linger. Our work centers on creating spaces where people connect with what you sell.

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