Our Fashion Design & Entrepreneurship Academy
I transformed my business from a home setup into a 3,000 sq ft studio, and I built this course to share exactly how I did it. Join me to learn practical design, fabric science, and the business strategies needed to launch your own label.
(Hero Media) I believe the best way to learn about fabrics is to experience them firsthand. Here, my students are on a textile sourcing workshop, learning to identify different materials, understand textures, and see the difference between handloom and power loom weaves in person.
My course is built on two pillars: design and entrepreneurship. This is a glimpse into our classroom where we move from business strategy sessions, like this SWOT analysis workshop, to hands-on fashion illustration classes where I guide you through sketching techniques.
There is so much joy in creating with your own hands. In our block printing workshop, students get practical experience, pressing intricate designs onto fabric and learning a timeless textile art form from experienced artisans.
Creativity flows best from a calm mind. We begin our classes with a sound healing session, using breathing techniques and singing bowls to help you de-stress, focus, and unlock your creative potential before we dive into design.
I am so proud to see my students' progress. These are flat sketches from our second batch, showing their growing confidence in creating well-proportioned and beautifully colored fashion illustrations. This is a key step towards building a professional portfolio.
A happy start to a new journey. I love welcoming each new student to the academy with a personal goody bag filled with all the essential tools they need to begin their first day of learning and creating.
As a designer, I practice what I preach. This is a look at one of my own creations, a custom-designed blouse with intricate cutwork and zari embroidery, paired with a traditional Kanchipuram saree. This is the level of craftsmanship I want to empower you to achieve.
About Featured
We start every class with sound healing. This isn't just a trend; I found that when you quiet the noise, you can actually absorb complex lessons on fabric science, flat sketching, and textile properties without the stress that usually comes with technical training.
I designed this 3-month program to be the guide I wished I had when I started. You are not just learning to sketch; you are learning how to build a brand in a 3,000 sq ft working boutique environment.
The Curriculum We cover 240+ hours of intensive training. The first two months focus on the craft: fashion illustration, necklines, sleeves, and skirt rendering. You will learn to build mood boards and develop a professional portfolio. We also dive into fabric science, where we go beyond theory. You will learn to identify pure vs synthetic zari, understand weave properties, and go on market sourcing trips to feel fabrics for yourself.
Business & Mindset Too many designers fail because they lack business sense. In the final month, we shift to entrepreneurship. We cover SWOT analysis, pricing models, and the day-to-day realities of managing client orders and production. My father’s motto, 'Scope for improvement,' guides everything we do here. If you are ready to put in the work, I will teach you the logic behind the business.
Logistics
- Schedule: Choose between our Weekday (Mon-Thu) or Weekend (Sat-Sun) batches.
- Kit: You get a student goody bag on day one with your handbook and professional sketching tools.
- Outcome: A clear portfolio, a business plan, and a certificate from the Riya by Preethi Raj Academy.
This is a space for those who want to move past the basics and understand what it takes to survive and thrive in the fashion industry.
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