Custom Ethnic Wear Design

Riya By Preethi Raj

Riya By Preethi Raj

I design ethnic outfits for weddings and celebrations, working with you on every detail so your clothes fit right and match your style, with handwork and minimal alterations.

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About

I started from scratch, faced my share of “local road side tailor” comments, and grew into a full studio in Bengaluru. Every outfit I make carries that grit and heart - I want you to feel it every time you wear my work.

The Collaboration

Your dream outfit isn’t just about fabric and thread. It starts with a good chat - your style, your vibe, your budget, even your jewellery and colour scheme. I’ll sketch things out so you can see what we’re building together. Your feedback matters at every step - I won’t move forward unless you’re happy.

Fit That Feels Like Home

My dad’s advice - “Scope for improvement” - sticks with me. I design around your body, not a mannequin. My goal? You get your outfit, put it on, and it just fits. No last-minute alterations, no drama.

What I Create

I do everything from South Indian bridal blouse designs and Sangeet lehengas to coordinated groom’s kurta sets, and even those cute mother daughter matching outfits. I work with women, men, and kids for weddings, festivals, or just family celebrations.

Details That Make the Difference

I’m all about that handwork - Aari, Zardosi, pearls, sequins, stones. My blouses mimic temple jewellery, and my “Sheer Series” is all about elegance. Small touches, big impact.

From Bengaluru, Everywhere

Work with me from anywhere - I ship worldwide. Your custom Riya piece is just as personal, no matter where you call home.

Meet your Expert

Riya By Preethi Raj

Riya By Preethi Raj

My Story

You know, life never gave me shortcuts. Started as a single mom in Chennai, folks called me 'road side tailor' and laughed at my dreams. But I had a thing for colors, design, and making magic with fabric. Shifted to Bengaluru, built my boutique from scratch, 3000 sq ft now! My dad always said, 'Scope for improvement.' That stuck. Now I mentor others, run my academy, and every day I remind myself - Get up, dress up, show up. Never give up.

My Work

Customised Ethnic Wear - I design bridal blouses, lehengas, half-sarees, groom and kids outfits. Everything is made for your special moments.

Minimal Alteration Approach - I style your whole look - saree, jewellery, colours. Most clients walk away happy, no extra fitting drama.

Hands on Fashion Academy - My academy is all about real experience - market trips, block printing, sound healing before we start. I mentor future designers and entrepreneurs.

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