Commercial Ad Styling & Costume Design

When I take on a commercial project, I see it as building a character or a world, not just styling a model. Whether it is a rugged biker look for Honda or creating anime-inspired costumes for Britannia, the goal is always to make the visuals tell the story before a single line is spoken.

My Process

I start with a detailed script breakdown. Understanding the characters and the scene requirements allows me to source or create costumes that feel authentic to the narrative. For larger campaigns, this includes:

• Pre-production: We hold meetings to present the wardrobe direction to directors and clients, ensuring the vision aligns with the brand identity.
• Sourcing & Creation: I hunt for specific pieces or build custom costumes from scratch if the idea requires something that does not exist on the rack.
• On-Set Management: My team manages the styling kit, including steamers, lint rollers, and fashion tape, to keep everything looking sharp. We handle quick changes, accessory adjustments, and emergency repairs on the fly.

Why It Matters

In commercial film and photography, the smallest detail—a stray thread or a poorly fitted sleeve—can distract the viewer. I focus on these technicalities so the final edit looks clean and professional. I am used to working with tight schedules and large teams, ensuring the talent feels comfortable while the production runs smoothly. If you have a brand campaign or a TVC in mind, I am happy to discuss how we can bring your characters to life.