Commercial Ad Styling & Costume Design
I translate brand stories into costumes that make an instant impact on screen. From initial mood boards to on-set continuity, I handle the visual details so you can focus on the camera.
I had the opportunity to style the legendary MS Dhoni for this Citroen "Team Dhoni" ad campaign. The goal was a cool, approachable look that matched his personality, featuring a simple blue tracksuit for this shot in a stadium full of fans.
For this Honda CB 350 photoshoot, I styled the model in a classic brown leather jacket and dark pants. The look was designed to feel effortlessly cool and timeless, matching the aesthetic of the motorcycle in an urban setting.
Another shot from the Honda campaign, this time set against a serene natural landscape at sunset. I chose a dark leather jacket and jeans to create a classic rider look that feels both rugged and peaceful.
This image from the Honda CB 350 ad campaign features a model in a grey leather jacket. The styling is clean and modern, designed to complement the sleek green and chrome details of the bike.
I styled this look for the Honda campaign to have a relaxed, everyday feel. The model wears a brown leather jacket over a green t-shirt and blue jeans, creating a casual yet stylish rider aesthetic.
This is a TVC I styled for Titan Eye Plus, featuring actor Ayushmann Khurrana. My job was to create believable, everyday outfits for all the characters in the ad, including Ayushmann's smart casual look with a bomber jacket.
This was such a fun project for a Britannia Treat TV commercial. I designed these anime inspired costumes to transform the kids into real life Naruto characters, complete with headbands and signature orange and blue outfits.
A short and fun fashion film I styled for the brand Slick Fix. I created multiple looks for the actors, transitioning them from casual daytime wear to smart evening attire to showcase the product's versatility.
About Ad Campaigns & Commercial Styling
On set, my role goes beyond just picking outfits. My team and I handle every detail, from steaming garments minutes before a take to carefully adjusting collar positions and sleeve rolls to ensure visual continuity across multiple angles and takes.
When I take on a commercial project, I see it as building a character or a world, not just styling a model. Whether it is a rugged biker look for Honda or creating anime-inspired costumes for Britannia, the goal is always to make the visuals tell the story before a single line is spoken.
My Process
I start with a detailed script breakdown. Understanding the characters and the scene requirements allows me to source or create costumes that feel authentic to the narrative. For larger campaigns, this includes:
- Pre-production: We hold meetings to present the wardrobe direction to directors and clients, ensuring the vision aligns with the brand identity.
- Sourcing & Creation: I hunt for specific pieces or build custom costumes from scratch if the idea requires something that does not exist on the rack.
- On-Set Management: My team manages the styling kit, including steamers, lint rollers, and fashion tape, to keep everything looking sharp. We handle quick changes, accessory adjustments, and emergency repairs on the fly.
Why It Matters
In commercial film and photography, the smallest detail—a stray thread or a poorly fitted sleeve—can distract the viewer. I focus on these technicalities so the final edit looks clean and professional. I am used to working with tight schedules and large teams, ensuring the talent feels comfortable while the production runs smoothly. If you have a brand campaign or a TVC in mind, I am happy to discuss how we can bring your characters to life.
Rini
I'm Rini. I turn creative sparks into real-world visuals. Whether I am sketching futuristic costumes or sourcing the perfect leather jacket for a bike ad, I am here to make sure the story feels authentic and the look is on point.
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