Costume Design & Styling for Media
Available across Chennai
I design and make costumes from scratch for films, ads, and shoots by turning scripts or briefs into specific looks that fit the story, and I handle everything from concept to sourcing to final fitting myself.
Pricing Guide
Editorial & Celebrity Lookbook Styling
Conceptualization & Sourcing
- Creative Direction: Creation of a cohesive mood board (e.g., Streetwear, Avant-Garde) approved by the client.
- Sourcing Logistics: Physical sourcing of garments, shoes, and accessories from high-street brands, local designers, or rental houses.
- Fittings: One pre-shoot trial session (2-3 hours) with the talent using safety pins and clamps for visualization.
On-Set Execution (8-10 Hours)
- Styling Kit: Provision of professional kit including high-grade steamer, lint rollers, double-sided fashion tape, and sewing supplies.
- Dressing & Draping: Expert draping techniques to ensure garments look premium on camera, including hiding tags and adjusting silhouettes.
- Team: Includes Lead Stylist plus 1 Styling Assistant for steaming and logistics.
Closure
- Logistics: Packing, inventory management, and return of sourced merchandise to vendors.
Commercial Brand Campaign Styling
Pre-Production
- Script Breakdown: Detailed scene-by-scene costume breakdown for up to 4 featured characters.
- Character Sourcing: Procuring specific character-driven attire and props (e.g., specific uniforms, period costumes) rather than just trend fashion.
- Presentation: Final wardrobe presentation to the Director and Client during the Pre-Production Meeting (PPM).
Shoot Day Management (12 Hours)
- Celebrity Protocols: VIP styling management for lead talent including quick changes and comfort management.
- Continuity: Supervision of collar positions, sleeve rolls, and accessory placements across multiple takes and angles.
- Maintenance: Continuous on-set steaming, ironing, and emergency stain removal or stitching repairs.
Manpower & Terms
- Team: Includes Lead Stylist plus 2 Assistants (one for continuity, one for prep).
- Note: Actual cost of purchasing or renting clothes is billed to production at actuals.
Custom Concept Costume Design
Design & Prototyping
- Concept Development: Translating briefs or AI concepts into viable garment sketches and technical drawings.
- Fabric Scout: Visiting wholesale markets to source specific non-standard materials like neons, vinyls, or distressed leather.
Fabrication
- Construction: Custom tailoring and pattern making based on actor measurements (supervised execution).
- Surface Ornamentation: Signature hand-done detailing including fabric painting, patch-work, or distressing effects.
- Fittings: 2 rounds of fittings to adjust structure and ensure movement capabilities for action or dance.
Delivery
- Final Polish: Quality check, thread trimming, and final steam.
- Ownership: The client retains full ownership of the final physical garment.
About Costume Design & Styling for Media
How I See Costume Design
I’m Rini, and for me, costume design is about catching a vibe and turning it into something you can actually wear. I chase moods, not just trends. Sometimes it’s wild, sometimes it’s subtle, but it’s always about telling a story with fabric, colour, and shape.
Where You’ve Seen My Work
I’ve worked on everything from big Bollywood and Kollywood films to ad campaigns and photoshoots. Some days I’m sketching out futuristic film costume design for sci-fi movies, other days I’m styling MS Dhoni for a celebrity ad campaign. I’ve even made anime-inspired commercial costumes for brands like Britannia Treat.
Building Worlds & Characters
Films are my playground. I’ve helped create looks for Shah Rukh Khan in Jawan, designed gritty first-impression costumes for SJ Suryah in Killer, and brought AI-generated concepts to life for Krithi Shetty in Love Insurance Kompany. Each project means building a whole world, not just picking clothes.
Styling for Brands & Shoots
Ads and photoshoots need instant impact. I’ve styled everything from rugged biker looks for Honda to Indian bridal photoshoot styling for Riva Arora. Sometimes it’s streetwear, sometimes it’s full-on glam.
My Way of Working
I get hands-on. I’ll hand-paint jackets, make custom patches, and even try stuff on myself to get the fit right. Sourcing is half the fun - I’ll hunt for the perfect piece, or just make it if I can’t find it. Not every idea works, but I love the challenge.
Meet your Expert
Rini
45 connects in last 3 months
My Story
Hey, I’m Rini. Everything’s a vibe for me, you know? Sometimes I get ideas while wandering in Sydney rain, or just staring at the stars, feeling tiny and amazed. Mumbai is my playground - you’ll catch me painting jackets or stitching on patches, maybe with my cats chilling nearby. I guess I just chase those little sparks, whether it’s travel, art or just a quiet chai break. My style? Kinda wild, always real.
My Work
What I Do - I’m a costume designer and stylist, creative consultant, and I help with art & craft product strategy.
From Idea to Real Thing - Love making wild ideas real - like an AI concept overdress or a quirky tote bag. Custom stuff is my jam.
Projects I’ve Done - Styled ad films (Citroën with Dhoni, Honda), costumes for Tamil movies, and joined color trend forecasting with Nippon Paint.
My Style - Streetwear, custom jackets, baggy pants, Bollywood-inspired jacket design - I like clothes that tell a story.