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Conceptual & Editorial Campaign Styling

byRahul SinghAvailable online; Studio in Mehrauli, New Delhi & takes projects across Delhi NCR and MumbaiStarts from₹30,000 Per Collection / ShootView full gallery

I create unique visual narratives for your brand. By combining art direction, production management, and editorial styling, I build campaigns that define your visual identity.

This campaign for Siddhartha Bansal was built around the concept of "mannequins after hours," imagining them coming to life in the store window. I handled the full creative direction and styling to create a playful, vibrant, and narrative-driven scene that captures the brand's energetic spirit.

Part of the romantic, story-driven campaign for Starchthelabel. The styling of this tiered white dress, complete with a vintage-style hat and basket, was designed to evoke a sense of poetic nostalgia and timeless femininity.

A wider shot from the Starchthelabel campaign, showing two models in a pastoral landscape. The styling contrasts an all-white vintage look with an earth-toned ensemble, creating a beautiful visual dialogue that enhances the collection's romantic narrative.

For Starchthelabel's 'White Rose' collection, I developed a romantic, vintage-inspired creative concept. This portrait captures the poetic and dreamy mood, with delicate styling details like the sheer bow blouse, feathered accessory, and soft lighting to tell a story of timeless elegance.

I brought the vibrant, multi-colored lehengas from Siddhartha Bansal to life in this dynamic video shoot. The styling and direction were designed to be energetic and festive, highlighting the intricate embroidery and playful color palette against a colorful urban backdrop.

About Conceptual & Editorial Campaigns

Successful campaign styling goes beyond selecting garments. It requires technical oversight of the set, precise prop sourcing, and deep collaboration with the photography team to ensure the lighting and composition support the narrative we have defined together.

Expert creative direction for fashion campaigns. — Approved by the tribe
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Rahul Singh

Available online; Studio in Mehrauli, New Delhi & takes projects across Delhi NCR and MumbaiStarts from ₹30,000 Per Collection / Shoot

I'm Rahul. My goal is to build your brand's world from scratch, balancing creative vision with practical production needs. Whether it is a high-concept editorial or a commercial lookbook, I manage the team and the details so the final images reflect your brand's identity.

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For this linen brand campaign, I styled two male models in complementary pastel and earthy tones, showcasing how linen can be styled for both smart casual and festive occasions.

Creative Direction and Fashion Campaign Styling

V
Vikram SethOnline consultations; In-person sessions across Delhi
A profile shot for the Batoki Art jewelry campaign, featuring a delicate moon-shaped ear cuff and layered gold necklace. The soft pink background and gentle lighting create a romantic, feminine mood.12
A diptych for the Sazo.in lookbook, showcasing two colorful, graphic-printed outfits for men. The outdoor setting and relaxed poses reflect the brand's playful and comfortable aesthetic.
A dramatic shot for a silver jewelry campaign, inspired by Mumbai's fashion scene. The close-up focuses on the intricate details of the stacked bracelets, ring, and earrings against a bold pink background.
A dynamic group shot for Sazo.in, using motion blur on the foreground model to create a sense of energy and movement. This captures the lively spirit of the brand's collection.

Brand Campaigns & Lookbooks

M
Malavika JayaramTakes projects across Mumbai and Kochi
An avant-garde editorial look featuring a voluminous, tiered metallic cape. The styling creates a dramatic, sculptural silhouette, with a single red flower in the hair adding a point of sharp contrast against the moody, textured backdrop.32
A dynamic shot for a Vogue editorial, capturing a model in a purple kaftan surrounded by falling marigold flowers. The styling uses motion and color contrast to create a vibrant and expressive image that blends traditional elements with contemporary fashion.
A quiet, contemplative moment from an editorial shoot. The styling focuses on the silhouette of a purple kaftan with green fringe, set against a bed of yellow marigolds, creating a rich color story with a minimalist composition.
An editorial look for Vogue featuring a layered ensemble with a floral coat and a textured pink floral collar. The motion blur on the hem of the coat adds a dynamic quality, highlighting the rich textures and patterns of the designer pieces.

Creative Fashion & Editorial Styling

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Aaditya WaliaStudio in New Delhi; Available for shoots across India
A shot from my 'Serpent' series, where we used voluminous tulle and bold, theatrical makeup to explore themes of transformation and grace. The juxtaposition of the delicate fabric with the rustic truck creates a compelling visual contrast.98
The 'SOLARA' series was about capturing a sense of ethereal movement. This look features a simple white dress layered with a flowing white blazer, creating a dynamic shape against the natural backdrop.
For this project, we crafted custom golden breastplates and ornate masks. The styling was inspired by themes of royalty and celestial elegance, set against a rich, textured backdrop to create a sense of ancient grandeur.
From the 'LUNA' series, this look plays with bold color blocking and exaggerated accessories. The oversized, hand-painted sombrero and vibrant red elements against a white dress create a surreal, folk-art-inspired aesthetic.

High Fashion Editorial Styling

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Zoya JoyAvailable in Bengaluru, Mumbai & Kerala
The devil is in the details. For this editorial concept, I used a dramatic headpiece and a structured, patterned suit to create a high-fashion look that is both artistic and powerful.7
A portrait of a male model styled in a contemporary bandhgala by designer Divyam Mehta. The look reinvents Indian couture with modern sensibilities, featuring subtle details and a sharp silhouette.
This collage showcases the fluid silhouettes and intricate patterns characteristic of Divyam Mehta's designs. I often recommend this brand for clients seeking a blend of heritage craftsmanship and modern comfort.
A mood board of finely detailed menswear. The styling focuses on bold statements through unique textures, unconventional layering, and artisanal embroidery for a sophisticated yet edgy look.

High-Fashion & Editorial Styling for Creative Campaigns

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Tanisha GuptaTravels for shoots across Delhi NCR and India
A moody, intimate shot from a fashion shoot for an Indian designer. The styling focused on the texture of the handcrafted dress, and the relaxed pose creates a quiet, contemplative atmosphere.24
For this creative shoot, I styled a white linen dress with bold, black floral embroidery. The natural, rocky backdrop provides a beautiful contrast to the delicate sequin work, creating an earthy yet glamorous image.
An all-white look from a creative fashion shoot. The styling, featuring a structured top with dramatic, ruched off-shoulder sleeves, creates an ethereal and sculptural silhouette against the simple white backdrop.
A simple yet striking shot from a fashion editorial. I styled this olive green bodycon dress with statement earrings, using direct flash to create a bold, high-contrast look that feels modern and intimate.

Editorial Creative Direction & Visual Storytelling

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Parul GaubaTakes projects across Delhi NCR; travels pan-India for shoots

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