Brand Campaigns & Lookbooks
I translate brand narratives into visual stories. My approach focuses on deep art direction and conceptual lighting to define your collection’s identity.
A profile shot for the Batoki Art jewelry campaign, featuring a delicate moon-shaped ear cuff and layered gold necklace. The soft pink background and gentle lighting create a romantic, feminine mood.
A diptych for the Sazo.in lookbook, showcasing two colorful, graphic-printed outfits for men. The outdoor setting and relaxed poses reflect the brand's playful and comfortable aesthetic.
A dramatic shot for a silver jewelry campaign, inspired by Mumbai's fashion scene. The close-up focuses on the intricate details of the stacked bracelets, ring, and earrings against a bold pink background.
A dynamic group shot for Sazo.in, using motion blur on the foreground model to create a sense of energy and movement. This captures the lively spirit of the brand's collection.
A joyful moment from the Batoki Art campaign, capturing a natural smile. This image connects the handmade jewelry with feelings of happiness and self-expression.
A portrait showcasing a different set of Batoki Art jewelry, including long, circular earrings. The striped top and green background provide a contrasting graphic element to the elegant gold pieces.
A beauty-focused shot for Batoki Art, where large white lilies are used as a prop. The flowers complement the organic shapes of the gold jewelry and add a touch of natural elegance.
A detailed close-up of the earrings and body chain from the Batoki Art campaign. This angle highlights the craftsmanship and unique design of the jewelry pieces.
A view of the backless dress and delicate body chain from the Batoki Art lookbook. This shot emphasizes how the jewelry can be styled with elegant eveningwear.
A shot for Batoki Art featuring a silver choker against a vibrant red dress. The use of foreground foliage adds depth and a sense of intimacy to this Valentine's campaign image.
About Brand Campaigns & Lookbooks
My process starts with a defined narrative arc. Before we even step on set, I develop a tailored moodboard and shot-by-shot storyboard that aligns with your collection's essence. This ensures every frame—whether it’s a close-up of jewelry or a full-length fashion editorial—is intentional and directly serves your brand's specific message.
Building a brand identity requires more than just photographing products. It requires a visual language. When I collaborate on a lookbook or campaign, I act as both photographer and art director. My goal is to craft a series of images that function as a cohesive story rather than a static catalog.
The Creative Workflow
Every project is different, which is why I tailor the technical approach to the collection. For some brands, this means a clean, high-end digital aesthetic that highlights material textures and sharp details. For others, it means incorporating 35mm film or mixed media to introduce grain, raw emotion, and a distinct, nostalgic texture.
What to Expect
- Pre-Production: I manage the art direction, from sourcing unique props to coordinating with external stylists and HMU artists to ensure the team vision is unified.
- Execution: I specialize in creative lighting, using everything from projector-based chiaroscuro to natural light, depending on the vibe we are chasing.
- Deliverables: My packages are designed to provide both high-end retouched images for campaigns and a selection of color-corrected assets for web or social media use.
I operate primarily out of Mumbai and Kochi but am available for projects that require a conceptual lens. If you are looking to move beyond standard product photography and create a series that leaves an impact, let's look at your brand’s specific needs.
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