Creative Direction & Production
Available across Mumbai
I handle everything from concept to final shot for fashion campaigns and editorials, so you get one point of contact for creative direction, styling, and production.
Pricing Guide
Essential E-Commerce & Social Content
Core Creative Services
- Concept & Moodboarding: Creation of a clean and commercial visual theme suitable for Instagram reels and website listings.
- On-Set Art Direction: Direction of poses, mood, and flow to ensure garments look saleable.
- Wardrobe Styling: Styling for up to 10 to 12 looks, including steaming, garment prep, and pairing with accessories.
- Accessory Sourcing: Provision of standard accessories like statement earrings, belts, hats, and sunglasses.
Production & Crew
- Photography Team: 1 Professional Fashion Photographer specialized in social media and catalog output.
- Beauty Team: 1 Hair & Makeup Artist (HMUA) for standard commercial looks.
- Assistant: 1 Styling Assistant to help with quick changes and garment care.
Logistics & Deliverables
- Images: Approximately 20 to 30 High-Resolution Retouched Images plus Raw files.
- Casting & Location: Shortlisting of models and suggestion of locations (Model fees and location rent paid separately).
Commercial Campaign & Lookbook
Creative Direction & Strategy
- Narrative Development: Developing a cohesive brand story and theme.
- Prop Styling: Sourcing specific props like vases, rugs, or vintage furniture to enhance the frame.
- Styling Curation: Detailed styling for up to 8 to 10 hero looks, including sourcing high-end jewelry and footwear.
Premium Crew Composition
- Senior Photographer: Commissioning an editorial-grade photographer for high-dynamic-range imagery.
- Videography Add-on: Includes a dedicated videographer for BTS and 3 to 4 short Reels or fashion films.
- Glam Team: Dedicated Senior Makeup Artist AND a separate Hair Stylist for intricate looks.
- Manpower: 2 Styling/Production Assistants on set.
Post-Production & Management
- Retouching: High-end magazine-quality skin retouching and color grading for 15 Hero Images.
- Studio Management: Coordination of studio booking, lighting equipment rental, and catering.
- Model Casting: Managing the booking of agency-signed models (fees paid by client).
High-Concept Editorial Production
Visionary Art Direction
- Conceptualization: Vogue-level theme creation and narrative building.
- Set Design & Construction: Custom set setups, heavy prop usage, or styling massive locations.
- Advanced Styling: Sourcing avant-garde accessories, headgear, and complementary designer pieces.
Elite Production Team
- Director of Photography: Top-tier Fashion Photographer with a distinct artistic signature.
- Cinematic Video: High-production value fashion film (4K, gimbal work, color graded).
- Editorial Beauty Team: Senior-most artists capable of prosthetics, structural hair, or period-specific makeup.
- Lighting Designer: Specialized lighting setup using Gobos, gels, and mood lighting to create drama.
End-to-End Execution
- Project Leadership: Single point of contact handling all vendor negotiations and scheduling.
- Post-Production Suite: Editorial retouching (magazine cover quality) and video editing with licensed music.
- Usage Rights: Coordination of creative crew contracts.
About Creative Direction & Production
My Approach
Fashion is more than just clothes for me - it's about building a whole vibe. I care about the story behind every shoot, not just the final image. Whether it's a moody editorial or a clean, modern campaign, I want every detail to feel intentional and part of a bigger picture.
What I Do
- I handle everything from the first idea to the final shot. That means you don’t have to chase different people for production, styling, or art direction - I manage it all.
- My process is pretty hands-on. We’ll start by figuring out the core story or mood you want. For example, I once built a shoot around the theme '.INFERNO.' - the whole thing was about transformation and drama.
- Once we have the concept, I take care of the visual world: mood, lighting, set design, and even picking the right hair and makeup artists.
- I pull together the right team for each project, whether it’s for a fashion editorial production or a commercial shoot. Teamwork is a big deal for me.
Types of Projects
- Brand campaigns and lookbooks for both Indian ethnic and Western styles
- Magazine editorials with a strong visual storytelling for brands
- Commercial shoots for labels like Urbanic and Pantaloons
If you want your collection or campaign to have a clear, unified look and feel, I’m here to help shape that vision.
Meet your Expert
Rahul Singh
119 connects in last 3 months
My Story
Hey, I’m Rahul. I split my time between Delhi and Mumbai, always catching the vibe of each city. Clothes for me? Not just outfits, but stories. House of R started out of this itch to make luxury ethnic wear that feels grand and personal, not just fancy fabric. Whether I’m on a magazine set or sketching for my label, I just want to create a moment you remember. It’s all about the art, always.
My Work
What I Do - I handle everything from celebrity wedding styling, editorial shoots, events, to fashion consultancy and full production.
My Style - Big on details, always aiming for that dapper, high-fashion look that stands out.
Versatility - Minimalist editorial looks, opulent Indian wear, unisex and traditional - I mix it up, depends on the story.
Team Effort - No solo hero here. Shoots are always a team game - photographers, makeup, hair, everyone brings something.
