Creative Direction & Production
Locations
TRAVELS TO
Takes projects across Mumbai
Mumbai Metropolitan Area, Maharashtra
Takes projects across Delhi NCR
National Capital Region
VISIT AT
Studio at HouseofR, Mehrauli, New Delhi
See address
HouseofR, G5GP+CMG Ambawatta one H5, 11, Kalka Das Marg, Seth Sarai, Mehrauli, New Delhi, Delhi 110030, India
shoots near Qutub Minar, Saket, Vasant Kunj, Chattarpur, Lado Sarai, Hauz Khas
I handle everything from concept to final shot for fashion campaigns and editorials, so you get one point of contact for creative direction, styling, and production.
Pricing Guide
Essential E-Commerce & Social Content
Core Creative Services
- Concept & Moodboarding: Creation of a clean and commercial visual theme suitable for Instagram reels and website listings.
- On-Set Art Direction: Direction of poses, mood, and flow to ensure garments look saleable.
- Wardrobe Styling: Styling for up to 10 to 12 looks, including steaming, garment prep, and pairing with accessories.
- Accessory Sourcing: Provision of standard accessories like statement earrings, belts, hats, and sunglasses.
Production & Crew
- Photography Team: 1 Professional Fashion Photographer specialized in social media and catalog output.
- Beauty Team: 1 Hair & Makeup Artist (HMUA) for standard commercial looks.
- Assistant: 1 Styling Assistant to help with quick changes and garment care.
Logistics & Deliverables
- Images: Approximately 20 to 30 High-Resolution Retouched Images plus Raw files.
- Casting & Location: Shortlisting of models and suggestion of locations (Model fees and location rent paid separately).
Commercial Campaign & Lookbook
Creative Direction & Strategy
- Narrative Development: Developing a cohesive brand story and theme.
- Prop Styling: Sourcing specific props like vases, rugs, or vintage furniture to enhance the frame.
- Styling Curation: Detailed styling for up to 8 to 10 hero looks, including sourcing high-end jewelry and footwear.
Premium Crew Composition
- Senior Photographer: Commissioning an editorial-grade photographer for high-dynamic-range imagery.
- Videography Add-on: Includes a dedicated videographer for BTS and 3 to 4 short Reels or fashion films.
- Glam Team: Dedicated Senior Makeup Artist AND a separate Hair Stylist for intricate looks.
- Manpower: 2 Styling/Production Assistants on set.
Post-Production & Management
- Retouching: High-end magazine-quality skin retouching and color grading for 15 Hero Images.
- Studio Management: Coordination of studio booking, lighting equipment rental, and catering.
- Model Casting: Managing the booking of agency-signed models (fees paid by client).
High-Concept Editorial Production
Visionary Art Direction
- Conceptualization: Vogue-level theme creation and narrative building.
- Set Design & Construction: Custom set setups, heavy prop usage, or styling massive locations.
- Advanced Styling: Sourcing avant-garde accessories, headgear, and complementary designer pieces.
Elite Production Team
- Director of Photography: Top-tier Fashion Photographer with a distinct artistic signature.
- Cinematic Video: High-production value fashion film (4K, gimbal work, color graded).
- Editorial Beauty Team: Senior-most artists capable of prosthetics, structural hair, or period-specific makeup.
- Lighting Designer: Specialized lighting setup using Gobos, gels, and mood lighting to create drama.
End-to-End Execution
- Project Leadership: Single point of contact handling all vendor negotiations and scheduling.
- Post-Production Suite: Editorial retouching (magazine cover quality) and video editing with licensed music.
- Usage Rights: Coordination of creative crew contracts.
About Creative Direction & Production
My Approach
Fashion is more than just clothes for me - it's about building a whole vibe. I care about the story behind every shoot, not just the final image. Whether it's a moody editorial or a clean, modern campaign, I want every detail to feel intentional and part of a bigger picture.
What I Do
- I handle everything from the first idea to the final shot. That means you don’t have to chase different people for production, styling, or art direction - I manage it all.
- My process is pretty hands-on. We’ll start by figuring out the core story or mood you want. For example, I once built a shoot around the theme '.INFERNO.' - the whole thing was about transformation and drama.
- Once we have the concept, I take care of the visual world: mood, lighting, set design, and even picking the right hair and makeup artists.
- I pull together the right team for each project, whether it’s for a fashion editorial production or a commercial shoot. Teamwork is a big deal for me.
Types of Projects
- Brand campaigns and lookbooks for both Indian ethnic and Western styles
- Magazine editorials with a strong visual storytelling for brands
- Commercial shoots for labels like Urbanic and Pantaloons
If you want your collection or campaign to have a clear, unified look and feel, I’m here to help shape that vision.
Meet your Expert
Rahul Singh
119 connects in last 3 months
My Story
Hey, I’m Rahul. I split my time between Delhi and Mumbai, always catching the vibe of each city. Clothes for me? Not just outfits, but stories. House of R started out of this itch to make luxury ethnic wear that feels grand and personal, not just fancy fabric. Whether I’m on a magazine set or sketching for my label, I just want to create a moment you remember. It’s all about the art, always.
My Work
What I Do - I handle everything from celebrity wedding styling, editorial shoots, events, to fashion consultancy and full production.
My Style - Big on details, always aiming for that dapper, high-fashion look that stands out.
Versatility - Minimalist editorial looks, opulent Indian wear, unisex and traditional - I mix it up, depends on the story.
Team Effort - No solo hero here. Shoots are always a team game - photographers, makeup, hair, everyone brings something.
