Romantic & Vintage Fashion Styling for Campaigns
Creating visuals that feel timeless. I work on campaigns that blend soft, romantic aesthetics with classic vintage elements to tell a distinct story.
A poetic portrait from the "White Rose" campaign for Starch Label. The styling features a sheer blouse with a large bow, a vintage-style hat, and a feather prop to create a dreamy and romantic character.
A shot from the Starch Label campaign, capturing a model in a white tiered dress and a wide-brimmed hat. The styling evokes a sense of vintage romance and nostalgia, set against a rustic stone wall.
A two-model shot for Starch Label's "White Rose" collection, set in a sunlit field. The styling combines different textures and silhouettes, like a sheer blouse with trousers and a full white dress, to create a cohesive, vintage-inspired story.
About Romantic & Vintage Themes
Achieving a romantic, vintage aesthetic requires a careful balance of textures. I focus on pairing sheer, flowing fabrics with authentic period accessories to ensure the final look feels nostalgic and grounded rather than costumed. The goal is to build a scene where the wardrobe interacts naturally with the outdoor environment, creating a coherent, poetic visual story.
Developing a vintage-inspired campaign demands a disciplined approach to storytelling. It starts with the mood board, defining the era or emotion we want to evoke, whether that is soft nostalgia or timeless romance.
On set, I prioritize the relationship between the fabric and the landscape. For outdoor locations, I look for pieces that catch the light—think silks, lace, and tiered layers that respond to movement. My process involves selecting specific props and jewelry that act as anchors, preventing the styling from becoming too cluttered.
Collaboration is central to this. I work with the photography team to match the garment tones to the environment, ensuring the color palette feels organic. My role spans from the initial concept and prop selection to the final adjustments on set, ensuring every element contributes to the narrative. Whether it is a brand lookbook or an editorial feature, the objective remains the same: to produce imagery that leaves a lasting impression.
Rahul Singh
I’m Rahul. My approach to styling is about building a mood, not just selecting clothes. I handle everything from the initial concept to the final shot, focusing on creating imagery that feels deeply personal and visually distinct.
Looking for a different styling aesthetic?
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