Modern & Contemporary Lookbooks
I build visual worlds that make your brand stand out. Whether you need edgy streetwear campaigns, sharp gender-fluid tailoring, or clean minimalist aesthetics, I handle the creative direction and production to ensure your product is always the hero.
This shot is from a fashion campaign with a bold, modern vibe. I styled this brown belted romper with a chunky gold chain to create a look that is strong, confident, and perfectly captures a summer mood.
An all-white pantsuit with voluminous sleeves and a tie-waist detail. For this shoot, I aimed for a look that was sharp and architectural, showcasing modern tailoring and a clean, minimalist aesthetic.
For this lookbook, I styled a cropped black shirt with embellished cuffs and high-waisted trousers. The addition of ankle-tie boots gives the sharp silhouette an edgy, modern twist.
Lookbook styling for a shoe label, where I paired chunky white platform boots with a plaid skirt and a grey blazer. The pose and composition create a rebellious, preppy-punk aesthetic that is both playful and edgy.
A close-up from a fashion campaign, focusing on an embroidered bralette with chain straps. The styling is minimal to let the intricate beadwork and unique design of the top stand out against the warm, colored light.
Styling for a shoe lookbook, featuring studded slide sandals. I paired them with a relaxed, monochrome green pantsuit to create a chic, gender-fluid look that feels both comfortable and fashion-forward.
This shot from a menswear lookbook features a jacket with a graphic print panel against a vibrant blue background. The styling is edgy and modern, highlighting the unique design details of the garment.
For this shoe lookbook, I paired white block-heel boots with a flowing mint green dress. The dynamic pose and contrasting styles create a fresh, playful image that is perfect for a spring or summer campaign.
A powerful shot from a fashion campaign, where I styled a studded brown romper with a plunging neckline. The dramatic shadow and confident pose emphasize the bold, modern design of the outfit.
A close-up from a menswear campaign with a cool, moody vibe. The focus is on the printed shirt and sunglasses, with the dramatic blue lighting adding to the overall editorial feel of the shot.
About Modern & Contemporary Lookbooks
I don't just pick outfits. My process begins with a defined mood board to align lighting, textures, and model body language, ensuring every frame communicates your brand’s specific identity before we step onto the set.
My Approach to Visual Storytelling
I treat every project as a deep dive. If I am on board, I am all in. Building a lookbook is not just about the clothes, it is about the world they inhabit. When we work together, we start with a concept that defines the vibe—be it bold, kitschy, or quietly minimal. This is where your brand story finds its rhythm.
What I Handle
I sweat the details so you do not have to. My work encompasses:
- Concept & Vision: Developing the mood board, selecting the right lighting references, and establishing a color palette that aligns with your brand identity.
- Wardrobe Sourcing: Curating high-impact looks, sourcing accessories, and handling custom draping to make sure every element fits perfectly.
- Production & Execution: I run the shoot. I manage the crew, coordinate with the photographer and HMUA, and handle on-set logistics like studio bookings and call sheets.
The Workflow
Whether we are shooting high-volume e-commerce catalogs or low-volume, high-impact editorial campaigns, my goal remains the same: visual consistency. For 8-hour shoot days, I ensure volume-focused styling that works for web listings. For larger editorial projects, I focus on specific details, including art direction for non-fashion props like furniture and rugs. I am comfortable working across Delhi NCR and can travel wherever your project takes us.
Parul Gauba
I live for mixing vibrant colors, prints, and rule-breaking styles to get the right shot. My goal is to make sure your brand's personality shines through every look, whether we are going for minimalist, gender-fluid, or bold and kitschy aesthetics.
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