Featured
This is the first look into my world of creative direction and styling. It’s a curated selection that showcases the breadth of my work, from high-energy lifestyle campaigns and heritage-rich Indian couture to minimalist global brands and celebrity styling. Each project is a story I help build from the ground up.
Indian & Festive Wear Campaigns
I specialize in creating visual stories for Indian wear brands, from handwoven textiles to festive couture. My work involves full campaign production, ensuring the final images reflect the heritage and craftsmanship of the collection while appealing to a modern audience.
Modern & Contemporary Lookbooks
This showcases my styling for contemporary fashion brands, creating clean, impactful lookbooks. I work with everything from edgy streetwear and gender-fluid designs to minimalist and classic Western wear, ensuring the product is the hero.
Jewellery & Accessory Styling
My approach to styling jewellery is to make each piece the focal point of the narrative. I handle creative direction for fine and statement jewellery campaigns, focusing on close-ups and compositions that highlight the intricate details and luxury of the product.
Lifestyle & Commercial Campaigns
My creative direction extends beyond apparel to building a complete world for lifestyle brands. This includes styling for home decor, food and beverage, and tech accessories, creating visuals that tell a compelling brand story and connect with the target audience.
Creative & Editorial Storytelling
This is where I push creative boundaries. These editorial shoots are built around a strong concept, mood, or narrative, whether it's a 70s rockstar vibe, a moody noir scene, or an abstract exploration of color and texture.
Behind the Scenes & Events
A look at the process and energy that goes into every project. From on-set production and styling workshops to hosting events for homegrown brands, this shows how I manage the details to bring a creative vision to life.
Personal Style & Inspirations
My professional work is deeply influenced by my personal aesthetic and interests. This is a collection of my own outfits, art that moves me, and travel finds that fuel my creative process.