Womenswear High Fashion Styling & Lookbooks
Professional styling and art direction for womenswear brands, from clean e-commerce lookbooks to high-impact editorial campaigns.
Creative direction and styling for designer Advait. This look features a hand-painted blazer, and I used a graphic green and black set to make the artwork on the jacket pop.
A closer, more dynamic shot from the Advait campaign. The model's pose and expression add energy, while the composition highlights the unique, abstract design of the blazer.
Another look from the Advait campaign, this time a full suit with intricate embellishments. The seated pose creates an elegant and grounded feel, contrasting with the vibrant energy of the other shots.
A duplicate of image 57, this shot from the Advait campaign showcases the detailed beadwork and rich colors of the blazer against a dark, moody background.
A dual-model shot for Advait, showcasing two coordinated but distinct corset tops. My direction focused on creating a powerful and confident image of modern femininity.
A more artistic composition from the Advait shoot, focusing on the interaction between the models and the set. This highlights the textures of the garments and the jewelry styling.
A full-length shot of a single model, showcasing a modern look with a grid-patterned corset and wide-leg trousers. The pose is relaxed yet confident, set against the graphic backdrop.
A similar shot to 61, this image from the Advait campaign emphasizes the clean lines of the outfit and the striking color contrast of the set design I directed.
This look features a floral embroidered, one-shoulder corset paired with a pinstripe slit skirt. The styling combines romantic and structured elements for a contemporary feel.
A dramatic, full-length gown from the Advait collection. I styled it with bold green tights to connect with the set design, creating a cohesive and high-fashion statement.
About Womenswear: High Fashion & Lookbooks
For womenswear, I believe the set and the lighting should never compete with the clothes. In lookbooks, I prioritize clean composition to highlight silhouettes, while in high-fashion campaigns, I use bold textures and props to define the brand's unique narrative.
My approach to womenswear styling is rooted in a collaborative workflow. Whether I am directing a complex high-fashion editorial or a minimalist lookbook, the process begins with defining the brand story.
I work with a dedicated team, including photographers, makeup artists, and assistants, to manage every detail on set. For lookbooks, I focus on the garment's fall and fit, ensuring that clean, direct lighting places the focus entirely on the silhouette and fabric.
For high-fashion campaigns, like my work with Advait, I take a different approach. I incorporate graphic sets, bold jewelry, and specific prop arrangements to build a visual environment that amplifies the collection's mood. My role as an art director involves supervising the entire set, ensuring the team stays aligned with the project's vision.
Logistically, I handle garment preparation, including steaming, pinning, and rapid changes, so the talent and photographer can focus on capturing the perfect frame. If you need a cohesive visual strategy for your next collection, I can help translate your design ideas into compelling commercial images.
Gaurav Bhatia
I'm Gaurav. I focus on building a visual story that makes the garments stand out. From concept to execution, I manage the styling and production, working closely with my team to ensure every element, from the pose to the set design, feels intentional.
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