Creative Direction & Commercial Styling
Available across New Delhi
I handle everything from concept and styling to production, creating full visual campaigns for brands across fashion, decor, and food.
Pricing Guide
Commercial & E-Commerce Lookbook Styling
Pre-Production
- Creation of a style guide aligned with seasonal identity.
- Sourcing complementary accessories (jewelry, footwear) to match client garments.
- Virtual or physical fitting to plan shoot flow efficiently.
On-Set Execution
- 8-hour shift for Lead Stylist and one Assistant.
- Includes professional styling kit (steamer, pins, clamps, tape).
- Real-time monitoring of fabric falls and creases during tethered shooting.
Post-Shoot
- Inventory packing and return of sourced accessories within 48 hours.
Editorial Creative Direction & Campaign Styling
Concept & Vision
- Development of mood board, lighting references, and color palette.
- Art direction for set aesthetic and sourcing of non-fashion props (furniture, rugs).
Styling & Wardrobe
- Curation of 4-6 high-impact looks with focus on detail rather than volume.
- Extensive sourcing of wardrobe or accessories from external designers.
- On-set customization including draping and DIY elements.
Production
- Lead Stylist plus 2 Assistants for a 12-hour shift.
- Direction of photographer and model on mood and body language to match storyboard.
Turnkey Shoot Production & Styling
Project Management
- Selection and booking of Photographer, HMUA, and Models.
- Budget allocation and negotiation with vendors on client behalf.
- Management of studio bookings, catering, and call sheets.
Creative Execution
- Includes all services from the Editorial Creative Direction package.
- Supervision of videography team for consistency with still images.
Network Access
- Access to provider's network for priority booking of crew.
- Resolution of on-set logistical emergencies.
About Creative Direction & Commercial Styling
I don't believe in half measures. Every project is a deep dive - if I’m on board, I’m all in. My thing is building a whole visual world around your brand, not just picking outfits. I handle creative direction, styling, and the madness of production, right from the first idea to the final campaign shot.
How I Work
- I start with the concept - together, we’ll nail the vibe, whether that’s something bold, kitschy, or quietly minimal. This is where the brand’s story starts breathing.
- Next, I bring the look together. That means commercial styling: every outfit, prop, accessory, all chosen to make the product stand out and do the talking.
- And then, the execution. I run the shoot—wrangling the whole team, sorting out studios, managing chaos on set, or even making sure chai arrives on time. Basically, I sweat the details so you don’t have to.
What I Bring
- Styled for everything from Indian couture and handwoven textiles to Western minimal looks and edgy, gender-fluid campaigns.
- Handled visual storytelling for brands across fashion, jewellery, luxury home decor, and even food (yep, festive laddoo shoots are a thing).
- Comfortable with editorial styling for product shoots or creating entire brand identity photoshoot concepts.
I’m here to help brands create visuals that stick. If your brand needs a story and not just a look, I’m ready to build it with you.
Meet your Expert
Parul Gauba
820 connects in last 3 months
My Story
Hey, I’m Parul. My life’s kinda like a bunch of postcards from places I love - Prague’s icy winds, Florence’s truffle air, or just a mad vinyl hunt in Delhi. I’m a cocktail nerd, big on food that tells a story (give me tacos and tres leches on a Sunday, I’m happy). My friends call my style ‘dopamine dressing’ - I’m all for color, prints, and breaking the rules. Most days, I’m vibing with the mirror. On off days, I just blame the mirror. Simple.
My Work
Styling, Art Direction & Production - I style campaign shoots, lookbooks, and more. Love Indian textiles, heritage crafts, and wild festive looks. From concept to coordination, I handle it all.
Brand Consulting & Content - I help lifestyle brands (fashion, luxury, F&B) tell their story. Need a buzz for a new menu or a cool experiential night out in Delhi? I’m your person.
Guestlisting & Hosting - I bring my foodie tribe and the right crowd to new spots, handling guestlists and hosting for events with great food and vibes.
