This shot captures the pure, chaotic joy I love to create on set. For this lifestyle shoot, we embraced a 'granny-core' theme with cocktails and poker, resulting in vibrant, story-rich visuals that feel alive and authentic.

For this Indian fashion campaign, I focused on creating a look of modern royalty. The styling pairs a contemporary printed blazer with a metallic, flowing kaftan, showcasing how traditional textiles can be worn with a sharp, elegant edge.

Here’s a look at my celebrity styling work with music artist Guru Randhawa. The goal was to create a sharp, monochrome look for a commercial ad film that felt both contemporary and effortlessly cool.

This editorial shoot was all about channeling a 70s rockstar energy. I used a metallic silver jacket, animal prints, and vintage-inspired props to build a character and tell a story that's bold, edgy, and full of personality.

I love playing with gender-fluid aesthetics, like this summer suit styled for an outdoor creative shoot. The soft powder blue and relaxed tailoring create a look that is powerful, modern, and effortlessly chic against a natural backdrop.

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Creative Direction & Commercial Styling in Delhi Ncr

Takes projects across Delhi NCR; travels pan-India for shoots

I handle everything from concept and styling to production, creating full visual campaigns for brands across fashion, decor, and food.

Parul Gauba

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71.4k

Pricing Guide

ESTIMATES

These are indicative prices based on provider's past work. Enquire now to find out final quote.

About Creative Direction & Commercial Styling

I don't believe in half measures. Every project is a deep dive - if I’m on board, I’m all in. My thing is building a whole visual world around your brand, not just picking outfits. I handle creative direction, styling, and the madness of production, right from the first idea to the final campaign shot.

How I Work

I start with the concept - together, we’ll nail the vibe, whether that’s something bold, kitschy, or quietly minimal. This is where the brand’s story starts breathing.
Next, I bring the look together. That means commercial styling: every outfit, prop, accessory, all chosen to make the product stand out and do the talking.
And then, the execution. I run the shoot—wrangling the whole team, sorting out studios, managing chaos on set, or even making sure chai arrives on time. Basically, I sweat the details so you don’t have to.

What I Bring

Styled for everything from Indian couture and handwoven textiles to Western minimal looks and edgy, gender-fluid campaigns.
Handled visual storytelling for brands across fashion, jewellery, luxury home decor, and even food (yep, festive laddoo shoots are a thing).
Comfortable with editorial styling for product shoots or creating entire brand identity photoshoot concepts.

I’m here to help brands create visuals that stick. If your brand needs a story and not just a look, I’m ready to build it with you.

Meet your Expert

Parul Gauba

My Story

Hey, I’m Parul. My life’s kinda like a bunch of postcards from places I love - Prague’s icy winds, Florence’s truffle air, or just a mad vinyl hunt in Delhi. I’m a cocktail nerd, big on food that tells a story (give me tacos and tres leches on a Sunday, I’m happy). My friends call my style ‘dopamine dressing’ - I’m all for color, prints, and breaking the rules. Most days, I’m vibing with the mirror. On off days, I just blame the mirror. Simple.

My Work

Styling, Art Direction & Production - I style campaign shoots, lookbooks, and more. Love Indian textiles, heritage crafts, and wild festive looks. From concept to coordination, I handle it all.

Brand Consulting & Content - I help lifestyle brands (fashion, luxury, F&B) tell their story. Need a buzz for a new menu or a cool experiential night out in Delhi? I’m your person.

Guestlisting & Hosting - I bring my foodie tribe and the right crowd to new spots, handling guestlists and hosting for events with great food and vibes.

45K-1.6L

Typical range