About Creative Direction & Commercial Styling

I don't believe in half measures. Every project is a deep dive - if I’m on board, I’m all in. My thing is building a whole visual world around your brand, not just picking outfits. I handle creative direction, styling, and the madness of production, right from the first idea to the final campaign shot.

How I Work

• I start with the concept - together, we’ll nail the vibe, whether that’s something bold, kitschy, or quietly minimal. This is where the brand’s story starts breathing.
• Next, I bring the look together. That means commercial styling: every outfit, prop, accessory, all chosen to make the product stand out and do the talking.
• And then, the execution. I run the shoot—wrangling the whole team, sorting out studios, managing chaos on set, or even making sure chai arrives on time. Basically, I sweat the details so you don’t have to.

What I Bring

• Styled for everything from Indian couture and handwoven textiles to Western minimal looks and edgy, gender-fluid campaigns.
• Handled visual storytelling for brands across fashion, jewellery, luxury home decor, and even food (yep, festive laddoo shoots are a thing).
• Comfortable with editorial styling for product shoots or creating entire brand identity photoshoot concepts.

I’m here to help brands create visuals that stick. If your brand needs a story and not just a look, I’m ready to build it with you.