Professional Brand Visuals & Creative Campaigns
A look at my creative direction and styling work, from vibrant beauty campaigns to moody beverage narratives. Each visual is built to tell your brand story and capture attention.
This is the hero shot from a campaign for Mamaearth's natural lip balm. I created a rich bed of fresh raspberries to instantly communicate the product's core ingredient and natural essence, making the visual both vibrant and informative.
For this Gianchand single malt whiskey shoot, the goal was to create a sense of premium sophistication. I used dramatic, focused lighting and shadows with a simple setup of playing cards to evoke a relaxed, after-hours mood.
To highlight the hydrating qualities of Neutrogena's Hydro Boost cleanser, I designed a set that immerses the product in its element. The use of real water, bubbles, and a clean blue background creates a feeling of ultimate freshness and hydration.
This video for a cafe's brunch menu was designed to feel like a perfect weekend morning. I directed the scene to capture the full experience, from the delicious English breakfast to the final, irresistible pour of syrup on a stack of pancakes.
A dynamic look at a range of home decor products. My direction for this video focused on showing the products in use, from a spice box in the kitchen to a cake stand for celebrations, demonstrating their versatility and elegance in a real home setting.
A bright and inviting breakfast scene styled for Rootivate's granola. I used natural light, fresh ingredients like mango and pomegranate, and warm ceramic tones to create a wholesome and aspirational morning moment.
A glimpse behind the scenes of a fitness and supplement campaign. This shows my hands-on approach, collaborating with the photographer and model to get the perfect shot that aligns with the brand's powerful, energetic identity.
About Featured
My approach is hands-on, from mood boarding to the final texture styling on set. I don’t believe in generic studio perfection; I look for the lived-in, authentic details that make a product feel real to the customer. If you’re looking to build a visual narrative that stops the scroll, let’s chat about the mood you’re chasing.
Building Your Brand Story
Photography is more than just clicking a button. It is about the entire vibe. Whether I am shooting a crisp, refreshing beverage campaign or a clean beauty setup, the process remains the same: I want to make your product the hero. My work spans across various niches, and I specialize in:
- Food and Beverage: I focus on appetite appeal, using technical tricks like condensation management and liquid stabilization to keep everything looking fresh, even under hot studio lights.
- Beauty and Skincare: Here, it is all about the texture. I use palette knives and precise styling to highlight the consistency of creams and liquids, making them feel inviting and luxurious.
- Home and Lifestyle: My goal is to create scenes that feel lived-in and aspirational. I source props and arrange sets that help your customers visualize the product in their own homes.
The Creative Process
Collaboration is at the heart of what I do. I work with production teams and photographers to ensure the mood board translates perfectly to the final image. We start by nailing down the narrative—are we going for moody and sophisticated, or bright and energetic? Once the direction is set, I handle the prop sourcing, set construction, and the styling on the day of the shoot.
I operate out of Delhi and Gurgaon and am always down to team up on new projects. If you have a brand launch, a seasonal campaign, or just need to refresh your social media feed with high-quality visual content, reach out. Let’s make the magic happen together.
Raminder
I'm Raminder, a Gurgaon-based stylist and creative director. I’m all about weaving stories into visuals, whether it's a moody drink shot or a clean beauty campaign. My feed is my diary, and my work is all about finding that spark to make your brand pop.
Find your specific creative style
Browse my different styling categories to find what matches your brand.
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