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Creative Product Campaigns

byAtul GuptaTakes projects across Delhi NCR; travels pan-IndiaStarts from₹75,000 per campaign projectView full gallery

Moving beyond standard e-commerce shots to build a narrative. I help brands capture that specific mood—whether it is street-style energy or polished studio elegance—through visuals that make your product the hero.

A creative product-focused shot for Crocs. Holding the shoes up to the camera highlights the customizable Jibbitz charms, showing the fun and personalizable aspect of the product.

A detailed close-up of a Varsey Clothing leather jacket. This shot focuses on the texture of the material, the quality of the stitching, and the crisp branding, which is crucial for product-focused campaigns.

An atmospheric, black-and-white product shot for Lino Perros. Placing the gym bag, shoes, and accessories in the foreground with the model blurred in the back creates a lifestyle context while keeping the product as the hero.

An engaging shot for a streetwear brand where the model reaches towards the camera. This dynamic pose draws the viewer in and showcases the t-shirt's design in a creative, interactive way.

A 'photo-within-a-photo' shot for a Crocs social media campaign. This meta-narrative is modern and engaging, showing how the product is not just worn but also shared and celebrated online.

A lifestyle product shot for Crocs, placing the shoes in a casual, at-home setting. The composition draws the eye to the product, making it the central element of the scene.

A playful and colorful campaign image for Crocs. The model's pose and the vibrant rug complement the fun, youthful energy of the brand, with the shoes placed prominently in the foreground.

A full-length lifestyle shot for Crocs, showing how the shoes can be styled in a complete, colorful outfit. The overhead angle provides a clear view of the entire look.

A relaxed, seated pose for a Crocs campaign. This image showcases the shoes in a casual, comfortable context, highlighting their versatility for everyday wear.

A fun and expressive shot for Crocs, capturing a playful moment. The composition keeps the product in focus while conveying a sense of personality and style.

About Creative Product Campaigns

It is never a solo act. For every product campaign, I work with a dedicated team of stylists, MUAs, and models to ensure the final assets feel like a story rather than a catalog entry. When you book a project, we start with a mood board to define the lighting and visual language before a single frame is shot.

Photographer for Lakmé, Crocs, and Apple. — Approved by the tribe
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Atul Gupta

Takes projects across Delhi NCR; travels pan-IndiaStarts from ₹75,000 per campaign project

I'm Atul, and I am all about visuals that stick. I split my time between Delhi and the UK, always looking for that 'in aankhon ki masti ke' energy in my work. It is about combining fashion-forward aesthetics with a real story.

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A close-up from the Sarjaa sustainable handbag campaign. This shot highlights the interaction between the models and the products, showcasing two different bag styles in a lush, green environment.25
Two models displaying handbags from the Sarjaa campaign. The composition uses complementary colors and poses to create a dynamic yet harmonious fashion photograph.
A full-length shot of a model holding a red Sarjaa handbag. This studio image focuses on the relationship between the accessory and the complete outfit, set against a soft, neutral background.
A detailed product-in-use shot for the Sarjaa handbag campaign. The focus is on the bag's texture, hardware, and how it is held, providing key visual information for a potential customer.

Fashion and Accessory Campaign Photography

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Natalia VermaAvailable for shoots across NCR and Hyderabad
A vibrant and dynamic product shot for Bella Vita eyeliners. The use of white blocks for staging creates a clean, geometric composition, while the arrangement shows off the full range of colors available.6
A high-key, minimalist product shot in black and white. This style is perfect for creating a sophisticated and modern feel, focusing purely on the form and branding of the Bella Vita eyeliner.
A creative and artistic product shot using architectural props. This type of conceptual photography tells a story and creates an emotional connection, elevating the product beyond a simple e-commerce image.

Product & E-commerce Photography with Attitude

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Shubham SinghShoots across Delhi NCR
An action shot of honey being drizzled from a dipper. Capturing motion like this adds a dynamic and delicious element to product photography, perfect for showing the product's texture.19
Here we show the product in a use-case scenario, drizzling honey over a fresh fruit salad. This helps customers visualize how they can enjoy the product at home.
A lifestyle shot showing honey with nuts being added to a glass of milk. This composition suggests a healthy and delicious breakfast or snack option.
We created a refreshing iced tea using the client's honey orange tea concentrate. This type of recipe-based shot is great content for a brand's blog or social media.

Creative Lifestyle Photography and Product Styling in Delhi-NCR

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Shivani IssarShoots across Delhi-NCR; Studio in Janakpuri
A shot from the 'Occasion Edit' campaign for Lavie, featuring Uorfi Javed. The focus is on creating a luxurious and celebratory mood, with the handbag as a key element of the story.13
A close-up from the Lavie campaign, where the composition draws the eye directly to the product. The model's expression adds a layer of allure and sophistication.
This portrait from the Lavie shoot showcases a relaxed yet glamorous pose, integrating the handbag naturally into the frame.
For this Lavie handbag campaign, I used a clean, solid-colored background to make the product and styling pop. This seated pose provides a clear view of the handbag's design.

Professional Brand & Commercial Photography

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Mitesh PunjabiShoots in Mumbai & Jaipur; Travels across India for projects
A creative shot for a sunglasses brand, using colored paper and hard light to create distinct, vibrant shadows. This technique gives a simple product a bold, stylistic feel perfect for social media campaigns.7
For this perfume shoot, I used water and a mix of smooth and textured stones as props. The goal was to create a natural, earthy mood that reflects the fragrance's "First Daze" branding.

Featured Product Photography and Creative Styling

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Sanchit G. SonawaneStudio in Nashik; Takes projects across India
A catalogue shot for a fashion brand, showcasing a stylish blazer dress. The clean background and professional lighting ensure the product is the hero of the image.26
A full-length e-commerce photo for a denim co-ord set. My focus for catalogue work is to present the clothing clearly and attractively, showing its fit and design.
A fashion catalogue image capturing the flow and pattern of a printed dress. Movement is used here to show the fabric's texture and how it drapes.
A close-up shot of a floral mini-dress for a brand's e-commerce site. This angle highlights the garment's texture, fit, and details like the button front.

Brand and Commercial Campaign Photography in Delhi

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VikyyClicksBased in Delhi NCR; Travels across India for shoots

More from Brand Campaign Production by Atul Gupta

FeaturedCinematic Brand FilmsHigh-Fashion & EditorialEthnic & Festive CoutureOn-Location & LifestyleInfluencer & Celebrity CollaborationsThe Process: Behind The Scenes

More services by Atul Gupta

Fashion & Commercial Photography
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