Commercial & Campaign Makeup and Hair Styling
Professional makeup and hair services for fashion brands, e-commerce catalogs, and ad campaigns. I provide camera-ready looks designed to thrive under studio lighting and 4K resolution.
The final campaign image for Freakins' denim line. I was responsible for the hair, creating a simple, natural look with long, healthy waves that align with the brand's minimalist and confident aesthetic.
A soft and elegant makeup and hair look for Kalki Fashion's bridesmaid collection. I focused on creating a glowing complexion and keeping the hair sleek and simple to highlight the detailed ethnic wear.
The official campaign poster for the Freakins x Jaspreet Dyora collaboration. I created a bold smokey eye and styled the hair in long, flowing waves to match the cool, edgy vibe of the collection.
A striking look for the Roologyofficial fashion campaign. I created a bold red lip and a sleek, pulled-back hairstyle to create a powerful and sophisticated silhouette that emphasizes the modern black outfit.
A campaign shot for Noupelle Studio, a jewelry brand. I created a natural, beach-ready look with dewy skin and wind-swept hair to complement the brand's organic and artisanal aesthetic.
A soft glam look for the fashion brand Maison_9002. The makeup features a neutral palette and glowing skin, paired with soft waves in the hair to create a chic and modern feel.
An edgier shot from the Maison_9002 campaign. The makeup and hair remain consistent, showing versatility across different moods and settings, here with a bold pose on a stack of tires.
Another look for the Maison_9002 campaign, set in an industrial location. The soft waves and clean makeup provide a beautiful contrast to the raw, urban environment.
A close-up on the makeup for the Maison_9002 shoot. This highlights the defined nude lip and soft contouring, a perfect example of commercial makeup that enhances without overpowering.
A studio shot for the same campaign, showing the clean makeup and soft hair against a simple white background. This look is versatile enough for both studio and location shoots.
About Commercial & Campaign Shoots
On a commercial set, the makeup needs to work with the lighting, not against it. Whether it is 4K video or high-res e-commerce stills, I use specialized silicone-based foundations and perform continuous monitor checks to ensure skin texture remains consistent throughout an 8-hour shift, so your team spends less time in post-production.
Every campaign has a different visual language, and the makeup must match that narrative. I specialize in high-definition makeup for fashion advertising, working closely with photographers and art directors to execute the exact mood of your mood board.
My Approach to Commercial Shoots
- Camera-Ready Precision: My workflow includes tethered monitor checks to adjust powder and skin texture in real-time, ensuring zero flashback or white cast under heavy studio strobes.
- Adaptable Styling: Whether you need a fresh, dewy look for a jewelry brand or an edgy, high-contrast style for a denim campaign, I adjust my techniques to suit the product.
- On-Set Reliability: I provide full-day coverage for 8-hour shifts, handling everything from model prep to rapid look changes (lip and hair variations) during the shoot.
- Men’s Grooming: I also provide professional grooming services to keep male talent polished, focusing on natural, refined skin textures.
From e-commerce catalogs to high-stakes fashion editorial spreads, I treat every project as a collaboration. I am based in Mumbai but travel pan-India for shoots, bringing my full kit and a junior assistant to ensure the creative flow remains uninterrupted.
Deepti Soste
I'm Deepti. I treat makeup as a technical tool to bring your brand's vision to life, whether it's for a high-energy ad campaign or a crisp e-commerce catalog. I don't believe in one-size-fits-all, so I work closely with your creative team to nail the exact aesthetic you need for the shoot.
Looking for specific shoot styles?
Explore other categories of my work to see if they fit your project.
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