Professional Makeup for Commercial and E-commerce Shoots
I create clean, camera-ready makeup that keeps your brand the hero. From ad films to lifestyle catalogs, my focus is always on fresh skin and effortless, polished results.
This video is from a campaign for a sustainable clothing brand where I served as both the makeup artist and a model. The look is clean and minimal, reflecting the brand's natural ethos and ensuring the focus remains on the apparel.
A shot from the same campaign, showcasing a fresh and natural makeup look suitable for lifestyle e-commerce. I used a light touch to create an even skin tone and a simple ponytail to achieve a polished yet approachable style.
Another look from the Hempzero campaign, demonstrating a clean and professional appearance. The makeup is minimal, focusing on healthy-looking skin, which is perfect for brands that want to convey authenticity.
Here I am modeling for a designer label, with makeup and hair I did myself. The look is simple and elegant, featuring a clean base, defined eyes, and a tidy updo to complement the ethnic wear.
About Commercial & E-commerce Looks
When I am on set for a commercial shoot, I focus heavily on anti-shine preparation and skin texture. I use a 4K-friendly base that holds up under studio lights throughout the day, ensuring your talent looks consistent from the first shot to the last. This process saves significant time for your post-production team during retouching.
In commercial and e-commerce makeup, the goal is straightforward: the look must be flawless on camera while remaining subtle enough to let the product shine. I specialize in the no-makeup makeup look, where the skin appears hydrated and even, but never greasy or overdone.
When booking a full-day commercial package, I bring a dedicated assistant to the set. This allows for rapid changes between looks and continuous monitoring of the talent. I stay on standby at the monitor to fix flyaways, touch up shine, or adjust lipstick, which means we save precious time between frames.
What you can expect on set:
- HD-Ready Skin: I prep using high-end brands like MAC and Bobbi Brown, focusing on texture that looks natural under both natural light and harsh studio strobes.
- Product Consistency: Whether we are shooting a lifestyle campaign or a product catalog, I ensure the makeup style remains consistent across different models to maintain brand identity.
- Efficient Grooming: For male models or talent, I focus on invisible coverage and anti-shine control that stays undetectable on high-definition screens.
- Location Flexibility: While I am based at my studio in Sion, Mumbai, I am available to travel to your shoot location, whether that is across the city or anywhere in India.
If your project involves complex lighting or multiple garment changes, let me know the scope beforehand so I can prepare my kit accordingly. My team and I are used to the fast-paced nature of ad films and editorial shoots, and we keep things calm and organized so you can focus on the creative direction.
Pooja Wasan
I am a makeup artist who loves the energy of a busy set. I handle the grooming and makeup for commercial campaigns, making sure the talent feels confident and ready for the lens. My team and I work to keep things efficient and professional so your production runs on schedule.
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