Creative and Themed Hairstyling
From 90s-inspired retro puffs to modern editorial hair sculptures, I create looks that define a visual concept. I design hair that fits your shoot or event perfectly.
A fun, 90s-inspired retro look. I created a classic puff hairstyle with soft, flowing ends, which pairs perfectly with the pearl choker and faux fur coat for a complete themed photoshoot.
Another shot from the 90s retro-themed shoot. The half-up puff hairstyle is visible from the side, showing the volume and shape that is characteristic of that era.
A close-up of the 90s retro puff hairstyle. This look is all about creating volume at the crown while keeping the rest of the hair sleek, a fun and nostalgic style for themed parties or shoots.
A profile view of the 90s puff hairstyle. This angle clearly shows the height and structure of the puff, a key element of this retro look.
A candid, laughing shot that shows how the retro hairstyle looks natural and stays in place even with movement. It's a fun, glamorous, and wearable style.
A full-length shot from the 90s-themed editorial. The voluminous puff hairstyle adds a touch of drama and completes the retro-glam aesthetic of the entire look.
About Creative & Themed Hairstyling
When I create structured looks like 90s-inspired retro puffs or voluminous updos, the secret is in the prep. It is not just about pinning hair; it is about using the right amount of padding and texturizing products so the style holds its shape against studio lights without looking heavy. I prioritize hair that moves naturally while staying perfectly in place for the camera.
My process for creative and themed hairstyling starts with the mood board. Whether it is a vintage-inspired shoot or a modern avant-garde concept, I look at the silhouette you want to achieve and figure out the technical structure needed to build it.
For editorial projects, I work with different textures, from wet-look sleekness to gravity-defying shapes, ensuring the hair complements the outfit and the overall theme. I use high-hold professional sprays and heat tools to ensure the style remains consistent, even during long shoots where lighting shifts can make skin and hair look different on camera.
If you are planning a look for a specific event or catalogue, I start with a consultation to understand the lighting and the vibe. From there, I select the tools and products that will give you the finish you need, whether that is high-shine gloss for a wet look or matte volume for a classic puff.
I am based in Mumbai and regularly travel across India for ad campaigns, fashion shows, and private events. If you have a specific vision or a challenging style you want to recreate, let’s discuss the feasibility during our consultation so we can nail the look on the day of your event.
Deepti Soste
I am Deepti. I treat hair as a structural element of a shoot, not just an afterthought. Whether you need a 90s-inspired puff for a lookbook or something more experimental for a campaign, I work with the brief to get the silhouette exactly right.
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