Creative Direction & Styling
Available across Navi Mumbai
I handle everything from concept to styling and set design, making sure every visual detail matches your brand story.
Pricing Guide
Commercial Lookbook Styling (10-15 Looks)
Core Execution
- Lead Stylist Presence: On-set styling for up to 8 hours focusing on garment fall and fit.
- Volume: Curation and styling of approximately 10-15 distinct looks.
- Team Support: 1 Junior Fashion Assistant included for steaming, pinning, and rapid changes.
Pre-Production & Sourcing
- Visual Alignment: Creation of a style guide and moodboard for hair, makeup, and accessory vibe.
- Accessory Sourcing: Cross-sourcing complementary shoes, jewelry, and bags from non-competing brands.
- Fittings: Virtual or physical fit check one day prior to the shoot.
Logistics
- Wardrobe Care: Steaming, ironing, and taping of all garments upon studio arrival.
- Coordination: Management of courier pickups and drops for sourced accessories.
- Returns: Repacking and condition checks for all sourced items.
Campaign Creative Direction & Editorial Styling
Conceptualization
- Creative Treatment: Detailed deck outlining narrative, color palettes, lighting mood, and pose references.
- Art Direction: Sourcing and arrangement of props like furniture, floral arrangements, or geometric blocks.
- Team Leadership: Directing photographer and HMUA to align with the visual language.
Advanced Styling
- Editorial Sourcing: Pulling high-end, avant-garde statement pieces to elevate the brand product.
- Complexity: Focus on 4 to 6 layered, high-impact looks suitable for billboards or magazines.
- Details: Curation of premium jewelry, footwear, and specific props.
Execution Team
- Extended Support: Deployment of 2 Assistants (1 Styling, 1 Art/Prop) for complex setups.
- Location Mgmt: Expertise in outdoor environments handling wind and natural light adjustments.
- Post-Shoot: Assistance in shortlisting final images for retouching.
Jewelry & Accessory Still Life Styling
Micro-Styling
- Macro Composition: Millimeter-perfect arrangement of jewelry, footwear, or bags.
- Texture Sourcing: Procurement of specific backgrounds like silks, velvet, stones, or mirrors.
- Glare Control: Collaboration with photographer to manage reflections on metals and gems.
Set & Model Direction
- Prop Vignettes: Creation of miniature sets (e.g., shoes on stairs, bags on risers).
- Body Part Direction: Specialized direction for hand models focusing on finger placement and posture.
Inventory Safety
- White Glove Service: Use of microfiber gloves and cleaning tools to prevent fingerprints.
- Protocols: Strict counting and inspection before and after every shot.
- Dedicated Support: 1 assistant assigned specifically for product safety and prop adjustments.
About Creative Direction & Styling
How I Build Visual Stories
I’m all about creating a full-on visual vibe for brands. It’s not just picking clothes or props - I shape the idea, pull together the team, and make sure every shot fits the story we want to tell. Whether it’s a big commercial campaign or a moody editorial, I push for art that actually hits.
What I Actually Do
- I kick off with concept development, locking down what the shoot is all about and making sure it matches your brand.
- On set, I run the show - making calls on lighting, composition, and even the tiniest details, so everything lands right.
- Wardrobe and prop styling? That’s me. I find the pieces, put together looks, and make sure it all feels fresh.
- I handle set design too - from minimalist studio vibes to scouting spots outdoors, the environment always backs up the story.
Where I’m Strong
- Menswear: I lean into modern, sometimes edgy looks. Think sharp tailoring and statement denim.
- Womenswear: I swing between glam, party wear, and bold high-fashion. Colorful, artsy, and editorial.
- Jewelry campaign styling: I do those close-up shots that make the product pop.
How We Collaborate
It’s a full team game. I work with photographers, stylists, agencies, and my own crew to keep things smooth. You get someone who’s hands-on and knows how to manage a team, from start to finish.
Projects I Take On
I mostly work with fashion and jewelry brands, handling everything from editorial campaign styling to sustainable fashion visual storytelling. Commercial ads, lookbooks, and brand launches - that’s my zone.
Meet your Expert
Gaurav Bhatia
88 connects in last 3 months
My Story
Hey, I’m Gaurav. Visual arts is my thing, whether I’m in Delhi or Mumbai. I dig the whole process – styling, directing, designing sets – but what really gets me is working with a solid crew. Every shoot, every campaign, it’s a mashup of ideas and people. Big brands, cool magazines, but always about creating something fresh together. That’s the fun, yaar.
My Work
Art Direction, Styling & Set Design - I handle creative direction, fashion editorial styling, and set design for brand campaigns and visual projects.
Full Concept Execution - I build the story – from theme to styling talent – making sure every detail fits the brand’s vibe.
Teamwork Always - No solo gigs here. Every project is with my crew – photographers, makeup artists, production folks. Everyone gets credit.
Delhi & Mumbai Projects - I work across both cities, teaming up with creative folks in New Delhi and Mumbai.