About Creative Direction & Styling

How I Build Visual Stories

I’m all about creating a full-on visual vibe for brands. It’s not just picking clothes or props - I shape the idea, pull together the team, and make sure every shot fits the story we want to tell. Whether it’s a big commercial campaign or a moody editorial, I push for art that actually hits.

What I Actually Do

• I kick off with concept development, locking down what the shoot is all about and making sure it matches your brand.
• On set, I run the show - making calls on lighting, composition, and even the tiniest details, so everything lands right.
• Wardrobe and prop styling? That’s me. I find the pieces, put together looks, and make sure it all feels fresh.
• I handle set design too - from minimalist studio vibes to scouting spots outdoors, the environment always backs up the story.

Where I’m Strong

• Menswear: I lean into modern, sometimes edgy looks. Think sharp tailoring and statement denim.
• Womenswear: I swing between glam, party wear, and bold high-fashion. Colorful, artsy, and editorial.
• Jewelry campaign styling: I do those close-up shots that make the product pop.

How We Collaborate

It’s a full team game. I work with photographers, stylists, agencies, and my own crew to keep things smooth. You get someone who’s hands-on and knows how to manage a team, from start to finish.

Projects I Take On

I mostly work with fashion and jewelry brands, handling everything from editorial campaign styling to sustainable fashion visual storytelling. Commercial ads, lookbooks, and brand launches - that’s my zone.