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Commercial Campaign Direction

byGaurav BhatiaTravels pan-India for styling and creative direction projectsStarts from45,000 per day (8 hours)View full gallery

Professional art direction and styling for fashion, footwear, and commercial brand campaigns, from concept to on-set execution.

I was the costume stylist for this national television commercial for the Tata Punch. My role was to create looks for the cast that felt authentic, relatable, and aligned with the adventurous spirit of the campaign, which was shot on location in Ladakh.

I styled the Diwali campaign for Costa Coffee. The concept was "Brewing Reunions," so I created looks that felt festive, warm, and genuine, capturing the joy of friends celebrating together.

Another shot from the Costa Coffee Diwali campaign. The styling for the two women is coordinated but not identical, reflecting a natural and authentic friendship.

This image from the Costa campaign focuses on a group of friends making plans. The wardrobe for each person was carefully selected to reflect their individual style while creating a harmonious group picture.

A fashion film for the commercial brand Moral Code. My direction and styling focused on a minimalist, sophisticated black and white aesthetic to showcase their collection of shoes and bags for both men and women.

A black and white campaign image for Moral Code. The styling is all-black, creating a chic, powerful look that puts the focus on the models' confident poses and the brand's accessories.

A solo shot of the female model from the Moral Code campaign. The composition is clean and minimalist, highlighting the modern design of the boots and tote bag.

A shot from a commercial campaign for a footwear and accessories brand. The styling is clean and aspirational, set against modern architecture to convey a sense of sophisticated urban life.

A moody black and white portrait for a Moral Code campaign. The minimalist setting and dramatic lighting create a sophisticated and high-end feel for the brand.

A clean, commercial look for a shoe campaign. The styling is minimalist and classic with a white top, black skirt, and white sneakers, set against a modern architectural background.

About Commercial Campaign Direction

I manage the complete visual production lifecycle, from initial moodboard development to the final frame. On set, I take responsibility for the styling team, garment preparation, and prop coordination, ensuring the creative direction remains consistent with your brand’s marketing objectives throughout the shoot day.

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