Commercial Advertising and Ad Campaign Styling

When you are shooting a commercial, every detail counts. My approach to commercial fashion styling is built on three distinct phases to ensure we never waste time on set.

My Styling Process

• Concept & Sourcing: We begin by building a detailed style mood board that aligns with your director's lighting and camera references. I personally coordinate with designers and high-street brands to source 15-20 garment options, ensuring we have exactly what we need to finalize the look.
• The Pre-Shoot Fitting: I host a dedicated 2-hour fitting session to check for fit, fall, and comfort. We manage all alterations internally, so when we arrive on set, we are ready to shoot, not sew.
• On-Set Execution: This is where the magic happens. My team and I provide full-day management, including industrial steaming and ironing, professional fashion tape application, and continuous monitoring of the frames. Whether it is ensuring a jacket does not bunch during a seated shot or making sure a saree drape stays perfect, I handle the technicalities so the talent can focus on the performance.

Why This Matters

In ad campaigns, like my work with Shubman Gill for beatXP, the wardrobe needs to be functional yet visually striking. You are not just picking clothes, you are supporting the brand's narrative. I ensure your talent looks effortless and the clothes stay camera-ready, no matter how many takes we do.