Film, TV & Media Styling
Available across Mumbai
I style actors and teams for films, TV, and ads by reading scripts and creating looks that fit each character and project, from action movies to live broadcasts.
Pricing Guide
Ad Campaign and Commercial Styling
Phase 1: Conceptualization and Sourcing
- Creative Direction: Creation of a detailed style mood board aligned with brand director and lighting references.
- Inventory Sourcing: Physical sourcing of 15-20 garment options to finalize 3-4 approved looks. Includes coordination with designers and high-street brands.
- Logistics: Management of pick-ups and returns of merchandise across the city.
Phase 2: Pre-Shoot Trial
- Fitting Session: A dedicated 2-hour fitting session with the talent to check for size, fall, and comfort.
- Alteration Management: Arranging instant alterations like hemming trousers or tightening waists to ensure a tailored fit.
Phase 3: On-Set Execution
- Team Presence: Lead Stylist plus 1 Styling Assistant on set for the full duration (up to 10 hours).
- Wardrobe Care: Industrial steaming and ironing of all garments prior to the shot.
- The Stylist Kit: Access to professional emergency kit containing lint rollers, double-sided fashion tape, safety pins, and stain remover.
- Continuity: Monitoring the monitor during takes to ensure precise fabric placement during movement.
Promotional and Poster Shoot Styling
Creative Development
- Character Arc Analysis: Breakdown of script or brief to understand the character's socio-economic background and visual identity.
- Color Theory Application: Selecting palettes that stand out against specific background colors or studio backdrops.
Wardrobe Management
- Diverse Sourcing: Sourcing from specialized vendors ranging from ethnic rental houses for heavy embroidered sarees to tactical gear shops for action accessories.
- Draping Expertise: Professional saree draping or gown setting to maximize visual impact in still photography.
On-Set Support
- Dynamic Styling: Assistants dedicated to manually moving fabrics like trains or pallus for dramatic wind-blown shots.
- Detailing: Ensuring intricate details like zari work or leather textures catch the light correctly for the camera.
Red Carpet and Event Appearance Styling
Look Curation
- Outfit Selection: Sourcing of 3-4 premium options (Gowns, Tuxedos, or Sharp Suits) for the client to choose one final look.
- Accessory Styling: Pairing of appropriate accessories including watches, cufflinks, pocket squares, or statement jewelry.
- Footwear Coordination: Sourcing matching footwear to complement the ensemble.
Dressing and Styling
- Vanity Management: 1-hour dedicated dressing assistance at the venue or hotel.
- Body Contouring: Expert use of body tape and undergarment consultation to ensure a seamless silhouette under event lighting.
- Broadcast Checks: Sit-down tests for broadcast clients to ensure jackets do not bunch and trousers do not ride up when seated.
About Film, TV & Media Styling
I see styling for film and TV as more than just clothes - it’s about helping people step into their roles and making every character feel real. I love that every set is a new world, and nothing beats the energy of working with a team to build a visual story.
What I Offer
- Full-on styling for films, TV shows, ad shoots, and promos - from head-to-toe looks to one-off appearances
- Character-driven wardrobe styling by reading scripts and picking or creating pieces that match each role’s journey
- Designing for big action films, drama series, fast-paced commercials, and even live sports broadcasts
- Experience with everything from reality TV contestant looks to on-set costume coordination for international shoots (like Poland!)
- I also do sharp styling for celebs in ads and poster shoots, matching each brand or show’s vibe
A Few Projects I Loved
- Action film "Crakk - Jeetegaa Toh Jiyegaa": built bold, tactical wardrobes for Amy Jackson, Vidyut Jammwal, and Arjun Rampal
- TV drama "Vanshaj": created grand, elegant looks for the show’s leading ladies
- beatXP commercials: styled Shubman Gill in a mix of sporty and athleisure
- ISL broadcast: suited up Karan Sawhney for live TV
How I Work
I’m based in Mumbai and Delhi but always up for travel. I manage a small team to keep things running smooth, no matter how big or last-minute the project. For me, it's about the people, the story, and always showing up with a bit of heart (and some jugaad if needed!).
Meet your Expert
Anushka Tugnait
147 connects in last 3 months
My Story
Hey, I'm Anushka. Fashion's my jam - whether it's Mumbai, Delhi, or somewhere in between, I just dive in. The best part? The people I meet, they become more than clients, honestly. My family’s my heart, especially being Maasi to my tiny tornadoes. If I’m not styling, you’ll catch me globe-trotting, stuffing my face in Italy or Greece, living for those new views. Life’s full of colour, I soak it up.
My Work
Fashion Consulting & Styling - I do celebrity red carpet styling, personal closet curation, and everyday fashion advice.
Film & TV Costume Design - I design custom costumes for films and TV, like 'CRAKK' and poster shoots for 'Vanshaj'.
Event Styling - Sharp, tailored looks for award shows and events - I love making you feel your best.