Commercial & Editorial Styling
Available across Mumbai
Pricing Guide
Digital & Social Media Campaign Styling
Scope & Concept
- Volume Styling: Curation of up to 10-12 distinct looks per day suitable for Instagram Reels, YouTube ads, or E-commerce listings.
- Commercial Strategy: Focus on high click-through aesthetics like "Girl-Next-Door" or "Urban Chic" to drive sales.
- Moodboarding: Creation of a digital style deck aligning with the brand's seasonal palette.
Sourcing & Logistics
- High-Street Sourcing: Pulling garments from mass-market brands (H&M, Zara, Levi's) and multi-designer stores.
- Logistics Management: Full handling of pickups, packing, tagging, invoicing, and returns so the client avoids inventory mess.
- Prop Styling: Inclusion of basic accessories like tote bags, sunglasses, and minimal jewelry.
On-Set Execution
- Technical Styling: Use of clamps, tapes, and pins to ensure mass-produced clothing fits the model perfectly.
- Prep: Industrial steaming of all garments prior to the shoot.
- Team: Includes Lead Stylist + 1 Junior Assistant to manage wardrobe continuity.
Brand Lookbook & Editorial Styling
Visual Storytelling
- Concept Development: Creating a narrative (e.g., Festive Glam or Resort) that highlights clothing texture and silhouette.
- Trend Integration: Styling "Pinterest-worthy" looks by mixing client products with trend-led accessories.
- Creative Freedom: Focus on artistic angles and composition rather than standard product visibility.
Wardrobe Engineering
- Mix-and-Match: Expertly pairing brand clothing with neutral or contrasting layers to show versatility.
- Detailed Accessorizing: Heavy focus on earrings, rings, and footwear to create a complete "Editor's Pick" look.
Execution
- On-Set Adjustments: Constant monitoring of the monitor to fix flyaways, hem drops, and fabric bunching.
- Post-Shoot: Handling all returns and ensuring clothing is returned in mint condition.
Celebrity & TV Commercial Styling
Strategic Direction
- Celebrity Liaison: Direct coordination with talent management to ensure the look aligns with public image and brand goals.
- High-End Curation: Access to luxury designer networks (e.g., Mac Duggal, Versace) for statement pieces not available off-the-rack.
- Pre-Production: A dedicated fitting session with the talent prior to the shoot day to lock in alterations.
The Glam Factor
- Red Carpet Finish: Meticulous use of high-grade fabric tape, bust cups, and sewing kits for structured, gravity-defying garments.
- Jewelry Curation: Sourcing fine jewelry or high-end semi-precious pieces to elevate production value.
- Visual Drama: On-set styling focused on movement, drape flow, and cinematic appeal.
Operations
- White Glove Handling: Careful transport and insurance management for high-value designer items.
- Senior Team: Includes Lead Stylist + 2 Assistants (one dedicated solely to celebrity needs).
About Commercial & Editorial Styling
What I Do
I'm always behind the scenes, making all those bold, desi glam moments happen for brands and magazines. My style? Bit of drama, bit of soft-girl energy, and always a pinch of tamasha (spectacle) to keep things interesting.
How I Style
- For me, commercial & editorial styling is about more than clothes. It’s building a whole mood board for each shoot, making sure every shot tells a story.
- Worked on everything from high-voltage fashion ad campaign styling to super chill, relatable edits for big brands.
- Some fun projects: Amazon Fashion's Wardrobe Refresh, Nykd by Nykaa with Bhumi Pednekar, Veet with Sara Ali Khan, Stayfree with Kiara Advani, plus magazine covers like Aza Fashions with Dhvani Bhanushali.
- I co-style a lot, because honestly, two creative minds are better than one for nailing that perfect look.
My Process
- I love mixing things up - luxury glam for a watch brand one day, pet food ad with major heart the next.
- Always trying to keep the editorial shoot wardrobe fresh, never just repeating what’s trending.
- It’s all about collaborating with the whole crew - photographer, makeup, hair, and sometimes the brand’s own team. We all pitch in, and that's where the best visuals come from.
Why It Works
My main focus is making each campaign or cover feel true to the brand’s story. If the look grabs attention and feels real, bas (that’s it) - that’s the magic I’m after.
Meet your Expert
Nidhi Jeswani
322 connects in last 3 months
My Story
Hey, I’m Nidhi. Usually you’ll spot me fussing over the tiniest details behind the camera, but don’t expect me in heels every day! Dressing up is for weddings, and trust me, I live for those big, crazy celebrations. Love a bit of desi glam, but I’m also the girl awkwardly dancing at a Sindhi shaadi (wedding) while my husband laughs. Life’s about those fun, messy, love-filled moments, na?
My Work
Styling & Wardrobe Consulting - I style for red carpet events, ad shoots, and help you find your vibe for any occasion.
Find Your Style - From pastel lehenga looks to modern indo-western styling, I’ll help you feel fabulous, not forced.
Collaborative Process - We work together—mixing outfits, jewelry, and accessories—until it feels perfectly you.
Behind the Scenes - Every look has a story. My real joy? The chaos, laughs, and magic before the camera clicks.