About Commercial & Editorial Styling

What I Do

I'm always behind the scenes, making all those bold, desi glam moments happen for brands and magazines. My style? Bit of drama, bit of soft-girl energy, and always a pinch of tamasha (spectacle) to keep things interesting.

How I Style

• For me, commercial & editorial styling is about more than clothes. It’s building a whole mood board for each shoot, making sure every shot tells a story.
• Worked on everything from high-voltage fashion ad campaign styling to super chill, relatable edits for big brands.
• Some fun projects: Amazon Fashion's Wardrobe Refresh, Nykd by Nykaa with Bhumi Pednekar, Veet with Sara Ali Khan, Stayfree with Kiara Advani, plus magazine covers like Aza Fashions with Dhvani Bhanushali.
• I co-style a lot, because honestly, two creative minds are better than one for nailing that perfect look.

My Process

• I love mixing things up - luxury glam for a watch brand one day, pet food ad with major heart the next.
• Always trying to keep the editorial shoot wardrobe fresh, never just repeating what’s trending.
• It’s all about collaborating with the whole crew - photographer, makeup, hair, and sometimes the brand’s own team. We all pitch in, and that's where the best visuals come from.

Why It Works

My main focus is making each campaign or cover feel true to the brand’s story. If the look grabs attention and feels real, bas (that’s it) - that’s the magic I’m after.