Featured
This is the first look at my work. It’s a curated selection that showcases the breadth of my creative direction and styling services, from large-scale commercial campaigns to high-fashion editorials. Each project is a story we build from the ground up.
Jewellery Advertising Campaigns
I have extensive experience in directing and styling large-scale advertising campaigns for national jewellery brands like Tanishq. My team and I handle concept development and execution for diverse collections, including traditional gold, modern diamonds, and heritage-focused lines, ensuring each story connects with its target audience.
Bridal & Couture
I specialize in creating distinctive looks for high-fashion bridal and couture campaigns. My approach involves blending grand, intricate garments with unique concepts and locations, moving beyond traditional lookbooks to create memorable and aspirational visual stories for designer brands.
Modern Menswear
My work in menswear focuses on creating sharp, sophisticated, and aspirational looks for leading brands like Louis Philippe. I style for a range of needs, from classic business suits and formal tuxedos to contemporary Indian occasion wear like bandhgalas and jackets.
Conceptual & Editorial Styling
This is where my team and I push creative boundaries, developing and executing high-concept fashion editorials for publications like Vogue and designer campaigns. We build a unique visual world for each shoot, using unconventional locations, props, and art direction to tell a compelling story.
Contemporary Indian Wear
I work with brands like Biba to style campaigns for a modern Indian audience. This involves creating looks that are accessible, festive, and fashionable, showcasing everything from vibrant lehengas to chic co-ord sets for various social occasions.
Product & Accessory Styling
Beyond apparel, I provide creative direction and styling for product-focused campaigns, particularly for accessories like watches. My approach is to create a clean, modern, and aspirational context that makes the product the hero of the story.