Creative Direction & Fashion Styling
Available across India
I handle everything from campaign concepts and art direction to on-set fashion styling and production, so you get a complete visual story without worrying about the details.
Pricing Guide
Personal Wedding & Trousseau Styling
Pre-Event Strategy
- Consultation: 60 minute session to align aesthetics, body type and event theme.
- Mood Boarding: Digital presentation referencing trends to finalize color palettes and silhouettes.
- Budgeting: Allocation planning for jewelry, footwear and apparel.
Sourcing & Fittings
- Guided Shopping: Accompanied visits to multi designer stores or bespoke appointments with top tier designers.
- Remote Sourcing: Procurement from pan India designers if local options are insufficient.
- Trials: Dedicated session to finalize alterations, hem lengths and comfort.
On-Day Execution
- Event Styling: 4 hour service window for the main event.
- Professional Draping: Saree or lehenga draping ensuring hidden pins and ironed pleats.
- Emergency Kit: Access to professional supplies like fashion tape and sewing kits for malfunctions.
Designer Lookbook & Editorial Styling
Pre-Production
- Concept Development: Creation of visual themes and mood notes for the shoot.
- Casting Support: Recommendations for models suitable for the specific brand image.
- Shot Planning: Breakdown of 8 looks with reference poses and lighting notes.
Sourcing & Styling
- Accessories: Procurement of footwear, statement jewelry and bags to complement garments.
- Set Aesthetics: Basic art direction inputs for props and backdrops.
Production Day
- Team: Deployment of 1 Lead Stylist and 2 Assistants.
- Garment Care: Steam ironing, tagging and organizing outfit flow.
- On Set Styling: Real time adjustments to flares, collars and jewelry visibility.
- Logistics: Packing and return management of sourced merchandise within 48 hours.
Commercial Campaign Creative Direction
Strategic Direction
- Campaign Narrative: Storyboarding the entire campaign to meet brand guidelines.
- Crew Assembly: Selection and briefing of photographers, makeup artists and set designers.
- Approvals: Presentation of final styling dockets to marketing teams.
Advanced Sourcing
- Character Styling: Creating distinct looks for leads and secondary cast members.
- Luxury Inventory: Coordination with top designers and security management for high value jewelry.
- On Set Tailoring: Provision of a masterji for instant alterations.
Execution
- Creative Supervision: Directing angles and mood to achieve the hero shot.
- Team Management: Deployment of 3 to 4 assistants for quick changes and continuity.
- Crisis Management: Troubleshooting wardrobe issues during high pressure schedules.
About Creative Direction & Fashion Styling
My Approach
I see creative direction and fashion styling as a way to tell stories - not just dress people up. Every project is a new canvas. Sometimes inspiration hits in the middle of a chaotic campaign shoot, sometimes when I’m off travelling quietly. That mix of madness and calm is where the best ideas pop up.
How I Work
I run Paralove, and we handle everything from concept to production. We kick things off with a strong idea, build the mood for the shoot, and nail down every detail so the visuals make sense together. I’m hands-on with the whole art direction - choosing locations, props, lighting, and making sure everything fits the vibe.
Fashion styling is the core for us. My team and I curate looks for everything from editorial fashion styling to high-fashion bridal campaign shoots. We work on advertising campaigns, conceptual editorials, and designer lookbook production too - so yes, it’s broad. Sometimes we manage full production, so you don’t have to worry about logistics.
My Style
Most days I blend modern Indian fashion aesthetics with contemporary style. One shoot might be sharp menswear, next could be grand Indian bridal. I love mixing old-school motifs with a fresh, high-fashion twist.
My Team & Locations
I lead a tight-knit styling crew, and we collaborate with top photographers and artists in the field. We’re based in Delhi and Mumbai but can travel anywhere across India for shoots.
Meet your Expert
Aaditya Walia
80 connects in last 3 months
My Story
Frames everywhere. That's how I see life, whether I'm lost in a Delhi street or chilling in Rajasthan’s old havelis. My vibe—fashion, travel, and a bit of quiet—always spills into my work. Twinkle, my wife, is my partner in both life and styling. We got hitched in 2022, and honestly, building Paralove together is the best kind of project. I’m all about mixing personal style and storytelling, not just clothes.
My Work
Creative Direction & Fashion Styling - We handle campaign concepts, art direction, and on-set fashion styling for brands and editorials.
Collaborative Process - Never solo—our team works with top photographers, makeup, and production to bring ideas to life.
Modern Indian Aesthetic - We blend Indian soul with global style. Think phool mandi shoot or editorial fashion shoots for Vogue.
The Paralove Collective - You get our whole crew—stylists, assistants, producers. Everyone matters, and everyone gets credit.