About Creative Direction & Fashion Styling

My Approach

I see creative direction and fashion styling as a way to tell stories - not just dress people up. Every project is a new canvas. Sometimes inspiration hits in the middle of a chaotic campaign shoot, sometimes when I’m off travelling quietly. That mix of madness and calm is where the best ideas pop up.

How I Work

I run Paralove, and we handle everything from concept to production. We kick things off with a strong idea, build the mood for the shoot, and nail down every detail so the visuals make sense together. I’m hands-on with the whole art direction - choosing locations, props, lighting, and making sure everything fits the vibe.

Fashion styling is the core for us. My team and I curate looks for everything from editorial fashion styling to high-fashion bridal campaign shoots. We work on advertising campaigns, conceptual editorials, and designer lookbook production too - so yes, it’s broad. Sometimes we manage full production, so you don’t have to worry about logistics.

My Style

Most days I blend modern Indian fashion aesthetics with contemporary style. One shoot might be sharp menswear, next could be grand Indian bridal. I love mixing old-school motifs with a fresh, high-fashion twist.

My Team & Locations

I lead a tight-knit styling crew, and we collaborate with top photographers and artists in the field. We’re based in Delhi and Mumbai but can travel anywhere across India for shoots.