Our Story: How Wekins Homemade Started
From a single jar of Lal Bharwa Mirch Achar packed for a son moving abroad to a brand reaching homes across India, this is our journey of keeping tradition alive.
From Pickles to Prime Time. We were so proud to have our co-founder, Manu Anand, represent us on Doordarshan's Vichar Vimarash.
Our co-founder was invited to share his thoughts on food processing and the future of flavors, representing young entrepreneurs in the Indian food industry.
This was a special moment for us, sharing our journey from a home kitchen to a growing food brand on national television.
We are proud to represent young entrepreneurs in India's food industry. This clip shows highlights from our co-founder's appearance on Doordarshan.
A heartfelt thank you to Doordarshan for the opportunity, and to all of you for your constant love and support. We couldn't have done it without you.
A peek into what goes on behind our product shoots. It's a mix of professional work, lots of tasting, and a whole lot of fun.
Great news for pickle lovers. We are now live on Amazon, so you can get your favorite jar of homemade goodness delivered right to your doorstep.
You can also find us on Flipkart. Now it's easier than ever to get your hands on our authentic pickles and chutneys.
We don't need much space to get you savoring our flavors. This fun horizontal reel shows off our brand and products.
When they ask what we bring to the table, the answer is simple: homemade recipes, authentic flavors, and naturally preserved, finger-lickin' good pickles.
About Behind the Brand
We started Wekins not in a factory, but in a home kitchen. When I moved abroad, my mom, Meera Ji, packed a jar of her special Lal Bharwa Mirch Achar to help me cope with homesickness. That taste stayed with me, and today, that same recipe is what we bottle for you. We were even invited to Doordarshan’s Vichar Vimarash to discuss this journey of preserving traditional Indian flavours in a modern world.
Our journey is pretty simple. It is about 'ghar ka swad' (taste of home). When I returned from abroad, I realized that getting authentic, preservative-free pickles without that factory-made taste was difficult. We decided to stop searching and start making.
Why the Kitchen Matters
We do not use big machines or industrial preservatives. Everything we make follows the old-school methods my mom taught me. We sun-dry the mangoes, hand-blend the spices, and ensure every batch has the same 'Maa ka pyaar' (mother's love) that started it all.
More Than Just Pickles
Being featured on Doordarshan was a surreal moment for us. It wasn't just about the publicity, but about proving that young entrepreneurs can build something rooted in Indian tradition. Whether it is our spicy Ramkela Aam, tangy Lehsun Achaar, or Khatta Meetha Nimbu, every jar is a reflection of the values we stand for: transparency, patience, and absolutely no shortcuts.
We are growing, but we are not changing. We still pack every order from our home kitchen in Ashok Vihar, Delhi, and ship it directly to your doorstep. If you are looking for that childhood nostalgia in a jar, you are in the right place.
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