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The Practice: Philosophy, Process & People

byVijay Gupta ArchitectsTakes projects across India; Visit office in Nehru Place, New DelhiStarts from35 Per Sq. Ft.View full gallery

Since 1964, our practice has been rooted in a simple motto: less is more. We believe design is a dialogue between context, community, and forward-thinking responsibility.

With a legacy spanning 60 years, we have delivered over 300 million square feet of architecture. This number represents not just buildings, but spaces that foster growth, sustainability, and lasting impact, reflecting our enduring commitment to our craft.

Our partner, Alpana Gupta, reflects on the responsibility of our profession. Every project is an opportunity to not only meet the needs of today but also to consider the legacy we leave for future generations, a core tenet of our design philosophy.

The journey of our designs begins with sketches that frame ideas into space. This video shows how our partners translate concepts of movement, zoning, and context into the foundational drawings that become the DNA of the final built environment.

What drives a designer? This rapid-fire video offers an unscripted glimpse into the minds shaping our practice. Get to know the partners behind the work, from their daily motivations to their go-to materials.

Partner Arti Gugnani shares her perspective on what defines good design. It is a harmony between functionality, client aspirations, and the needs of the end user, always respectful of the site's context, culture, and environmental impact.

Partner Saurabh Gupta discusses how long-term thinking shapes our projects. Good design holds its relevance over time because it is planned with flexibility from the start, allowing spaces to evolve naturally without losing their purpose.

What is the role of architects today? Partner Saurabh Gupta explains our responsibility to create designs that help restore the balance between the built and natural environments, optimizing our work to respect and enhance that equilibrium.

How do we balance environment, economy, and equity? Saurabh Gupta explains that these are not mutually exclusive. True sustainability in design comes from achieving efficiencies in resources while creating fair, equitable spaces for all.

We constantly ask how we can inspire the architects of tomorrow. We believe rethinking architectural pedagogy is key to empowering young minds with the creativity, adaptability, and practical knowledge needed for the future of the profession.

This image accompanies our thoughts on evolving architectural education. The grand, transparent entrance of this institutional building symbolizes an open and accessible approach to learning that we champion in our designs.

About The Practice: Philosophy, Process & People

Every project begins with a conversation about what we owe the future, not just the brief at hand. We do not work from a pre-set template. Instead, we map how sunlight hits your specific plot and how people will move through the space before we ever draw a line. If you are looking to build something that respects its local context while challenging conventional design, our partners want to discuss your site's unique constraints with you directly.

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