Sharp & Sophisticated Menswear Styling
Creating powerful, polished visual narratives for menswear brands through precise tailoring, fit correction, and expert editorial styling.
For this SPAADAA campaign, I styled a group of models to project an aura of power and luxury. The mix of classic suits, elegant evening gowns, and confident poses creates a rich narrative of high society.
This look for Only Vimal showcases my approach to modern corporate styling. I paired a classic brown pinstripe suit with a contrasting green shirt and patterned tie to create a look that is both professional and distinctive.
A campaign for John Cavendish featuring sophisticated power dressing. I styled the male model in a sharp grey double-breasted suit and the female model in a contrasting black dress with a bold floral accent to create a visually balanced and elegant composition.
This shot from the SPAADAA 2021 campaign highlights a bold approach to formalwear. The vibrant red three-piece suit, paired with a patterned shirt, is styled to convey confidence and modern elegance in a classic setting.
For Blackberrys Menswear, the concept was 'Upgrade Your Fit'. I styled the model in a crisp white shirt and perfectly tailored trousers to create a clean, modern, and aspirational look that emphasizes movement and fit.
This campaign video for Jade Blue Lifestyle demonstrates my versatility in motion. I styled a range of looks, from elegant all-white traditional wear for a grand entrance to modern pastel ethnic jackets and sharp business suits.
A moody and sophisticated look for the SPAADAA 2022 campaign. The styling combines a dark three-piece suit with a turtleneck and sunglasses, creating an air of mystery and refined power.
This scene from a SPAADAA campaign was styled to tell a story of mentorship and legacy. The sharp, tailored suits on both models establish a clear dynamic of power and respect in a classic, luxurious environment.
A close-up from the Only Vimal campaign, focusing on the details. The combination of the textured suit fabric, the green shirt, and the patterned tie creates a layered and sophisticated menswear look.
This image for SPAADAA focuses on modern formal attire. The model in the foreground is styled in a sleek grey tuxedo with a black bow tie, projecting a contemporary and sharp aesthetic for evening wear.
About Menswear - Sharp & Sophisticated
Great menswear styling isn't just about the suit; it is about the monitor watch. During shoots, I am constantly checking for subtle breaks in the fabric, collar gaps, and cuff exposure that cameras pick up but the eye often misses. My team and I use specialized techniques like industrial steaming and discreet clamping on set to ensure every look remains perfectly crisp and motion-ready from the first click to the last.
For me, styling for menswear brands like SPAADAA or Blackberrys is a technical challenge. A suit might look perfect in a fitting room, but on camera, lighting and movement can reveal issues that ruin a shot. My approach is to anticipate these details before they become problems.
I focus on:
- Continuity & Precision: Whether it is a commercial campaign or a seasonal lookbook, I ensure that buttons, ties, and pockets stay consistent across every frame. This is critical for post-production.
- Fit Correction: I don't just dress the model; I manage the garment's relationship with the body. Using clips, tapes, and weights, I make sure the fabric sits exactly where it needs to, creating a silhouette that looks tailored even if it is off-the-rack.
- Team Coordination: I typically bring 1 to 3 assistants to manage the wardrobe. They handle the steaming, racking, and rapid changes, allowing me to stay focused on the monitor and the overall visual story.
My background in film and media means I understand how clothing behaves in motion, not just in static images. If you are producing an ad campaign and need a stylist who treats every cuff and collar as part of the brand’s story, let's talk.
Similar work from other experts
Browse through Curated picks from other experts on mytribe
22
Sartorial Menswear Styling for Campaigns and Editorial Shoots
5
Modern Menswear Creative Direction & Styling
Contemporary Menswear Styling for Brands and Shoots
4
Sharp Menswear Styling for Campaigns and Shoots
38
Modern Menswear Styling and Editorial Direction
67
Menswear Editorial and Commercial Fashion Styling
More from Commercial & Advertising Styling by Varunesh Pal
More services by Varunesh Pal