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Creative Fashion Styling and Visual Direction

byRiecha MallickAvailable online globally; Travels across India and Dubai for projectsStarts from₹25,000 per lookView full gallery

A look into my world of visual storytelling. These shots capture my work across different environments, from dramatic location shoots to bold studio concepts.

This is the hero item. A full-scale production in the desert, capturing those "habibi vibes" I love to create. This shot shows how I blend location, fashion, and mood to build a powerful narrative.

Bold, confident, and unapologetic. This is a perfect example of my high-fashion work, where we use strong color palettes, striking poses, and luxurious accessories to create an image that stops the scroll.

I have a deep love for traditional Indian wear. This shot captures the regal elegance of a silk saree, styled to feel both classic and contemporary. It’s all about honoring the craft while telling a modern story.

A quick look behind the scenes of one of my desert shoots. This shows the energy and teamwork that goes into every project, from directing the model to getting the perfect shot against a stunning backdrop.

This is pure red carpet glamour. I styled this look to be sophisticated and powerful, using a structured, sparkling gown to create a moment of high drama on a grand staircase.

Styling isn't always about being loud. This look shows my softer side, using a delicate, hand-painted organza saree to create a dreamy and approachable feel. It’s elegant, modern, and effortlessly beautiful.

The details make the story. This close-up from a luxury jewelry campaign highlights my focus on intricate styling, ensuring every element, from the rings to the nails, contributes to the final, polished image.

Fashion should be fun and full of life. This shot captures a moment of joy and movement, with a fringed dress that feels both chic and playful. It shows my ability to create dynamic, personality-driven images.

About Featured

When you look at these images, you are seeing a coordinated team effort. I manage the entire creative flow, from building the initial concept and color palette to sourcing garments and guiding photographers and makeup artists on set. My goal is to make sure every detail, from fabric texture to lighting, serves the visual story we are telling.

Available for shoots across India, Dubai. — Approved by the tribe
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Riecha Mallick

Available online globally; Travels across India and Dubai for projectsStarts from ₹25,000 per look

I focus on building a story through visuals. Whether it is a commercial campaign or a red-carpet look, I handle the concept, the team, and the final look so you can focus on the moment.

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A powerful shot from an editorial denim series I directed. The goal was to create a bold, high-fashion look using everyday materials. I focused on a wet-hair look, a statement leather corset, and a pearl-studded denim jacket to blend raw texture with a touch of glamour.
I had a great time styling Kartik Aaryan for a Bombay Times feature promoting his movie. We went for a relaxed yet sharp look with an open white shirt and classic trousers, creating an effortless and approachable vibe for the shoot.

Featured Fashion Styling & Creative Direction

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Khushi KarwaAvailable for shoots in Mumbai, Jaipur, and Delhi NCR
This shot captures the pure, chaotic joy I love to create on set. For this lifestyle shoot, we embraced a 'granny-core' theme with cocktails and poker, resulting in vibrant, story-rich visuals that feel alive and authentic.8
For this Indian fashion campaign, I focused on creating a look of modern royalty. The styling pairs a contemporary printed blazer with a metallic, flowing kaftan, showcasing how traditional textiles can be worn with a sharp, elegant edge.
A classic, clean shot from a campaign celebrating diversity and inclusivity. My styling for this iconic brand focused on a minimalist, 90s-inspired aesthetic, letting the timeless appeal of denim and classic underwear speak for itself.

Featured Styling & Creative Direction Portfolio

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Parul GaubaTakes projects across Delhi NCR; travels pan-India for shoots
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It was a privilege to style the iconic Hrithik Roshan for a J.Hampstead campaign. My focus was on creating a look that was sharp, sophisticated, and modern, perfectly aligning with the brand's positioning in the premium menswear market.
For this Saisha campaign, I focused on creating a look of timeless elegance. The styling highlights the intricate silver embroidery on the ivory lehenga and sharara set, presented in a clean, grand setting to emphasize the luxury and craftsmanship of the collection.
This look for House of R showcases my approach to modern, minimalist styling. The focus is on the innovative drape of the contemporary white saree and the clean silhouette, creating a powerful and chic statement for their Spring/Summer lookbook.

Fashion Styling and Creative Direction Portfolio

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Rahul SinghAvailable online; Studio in Mehrauli, New Delhi & takes projects across Delhi NCR and Mumbai
For the cover of Social Ketchup magazine, I styled creator Sakshi Sindwani in a powerful, deconstructed suit. The goal was to create a look that was both strong and fluid, reflecting her personality and influence in the fashion world.8
This is the official poster for the Disney+ Hotstar web series 'UNSORTED', where I served as the head costume stylist. I developed the entire wardrobe for each character to visually narrate their individual journeys, dilemmas, and dreams.

Professional Fashion Styling & Creative Brand Campaigns

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Manya AggarwalAvailable for shoots across Delhi NCR and travels pan-India
This digital cover for Elle featuring Masoom Minawala showcases my ability to deliver high-impact visuals for major publications. The dramatic lighting and elegant pose capture a sense of modern power, perfect for a fashion editorial cover story.9
An image from my campaign for couture designer Vaishali S. This shot, with the model floating in dark water, embodies the surreal and artistic direction I bring to high-fashion projects, turning a garment into a piece of narrative art.
From an editorial I conceptualized and shot for Elle India in Goa. The combination of movement, vibrant color, and the wild, natural setting demonstrates my skill in creating dynamic and atmospheric fashion stories on location.
A candid moment captured with Priyanka Chopra and Nick Jonas. This image shows my ability to connect with subjects and capture authentic, energetic moments, even in high-profile celebrity shoots.

Cinematic Fashion Photography and Editorial Campaigns

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Victoria KrundyshevaShoots across Mumbai; travels pan-India for campaigns and editorials
This shot captures the promise of a lifetime together. I love finding creative ways to frame a moment, and for this pre-wedding shoot, we used the engagement ring to create a unique and personal portrait that feels both intimate and epic.8
A powerful look from a jewellery campaign I styled. The goal was to create a bold, modern contrast, pairing a vibrant yellow turtleneck with stunning emerald and diamond jewellery. This shows how the right styling can make statement pieces truly unforgettable.
A moment of regal romance from a pre-wedding shoot. I styled the couple in coordinated traditional outfits, with the bride in a striking blue lehenga and the groom in a classic ivory sherwani, creating a timeless look against the beautiful Indian architecture.
Here's a screengrab from an advertising campaign I styled for the Sankalp group, featuring the talented Ronit Bose Roy. My focus was on creating a sophisticated and powerful look with a custom-made suit that reflects his strong on-screen presence.

My Signature Portfolio: Creative Styling & Direction

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Mitali AmbekarBased in Mumbai, travels across India for styling

More from Creative Direction & Consulting by Riecha Mallick

Bold & Luxe: Jewelry StylingDesert Narratives & Global ShootsModern & Traditional Indian WearRed Carpet & Evening GlamEdgy & Contemporary Studio Work

More services by Riecha Mallick

Fashion Styling
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