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Minimalist Luxury: Design for Entisi Chocolatier

bySTaNDTakes projects across India & the UAE; Visit studio in Chembur, MumbaiStarts from350 ₹ per sq. ft.View full gallery

We designed this flagship retail space in Pune to prioritize the product, using clean lines and custom furniture to create a premium brand experience.

The central display pods at Entisi were custom-designed to be movable, allowing for flexible merchandising of seasonal products. Their tiered, cylindrical form, combining wood and a terrazzo-like finish, creates a focal point that draws customers into the heart of the store.

This walkthrough of the Entisi store highlights the key design features. We discuss the intent behind the sleek metal shelving, the interactive chocolate-on-tap counter, the movable display pods, and the dramatic curved ceilings that define the space.

The reception counter at Entisi combines a terrazzo-finish body with a warm wood top and a brushed brass base, establishing the store's material language right at the entrance. The double-height ceiling and minimalist pendant lights create a sense of scale and elegance.

An overhead view of the lounge area at Entisi, showing how we used custom flooring to demarcate zones. The terrazzo-style tile with brass inlay creates a visual 'rug' for the seating arrangement, adding a layer of detail to the minimal design.

The beauty of minimalist design is in the details. This video shows the intricately crafted ceilings at Entisi, with scooped-out coves and curved edges highlighted by concealed lighting, creating a seamless and sophisticated look.

This render illustrates our vision for the seating area at Entisi. The design uses light shelving made of thin metal and marble, along with a mix of ambient and focused lighting, to create a space that feels open, calm, and allows the brand's products to shine.

The execution of our custom flooring design required precision. We created full-scale plywood stencils on-site to test the accuracy of our CAD drawings before the tiles were cut and laid with brass inlays, ensuring a flawless finish.

This CAD drawing shows the technical detail behind the flooring design at Entisi. We use precise CNC routing plans to cut and combine different materials, creating patterns that guide customer flow and highlight key experiential zones within the store.

We believe furniture should be integral to the architecture. This custom-designed table at Entisi features a marble top and fluted wooden legs, serving as a functional display while echoing the store's language of clean lines and premium materials.

A 3D render of the custom-designed gifting and ribbon station for Entisi. The piece combines a marble top with a fluted wood base, providing a functional and elegant workspace that is consistent with the store's overall aesthetic.

About Minimalist Luxury: The Entisi Chocolatier Project

Achieving this minimalist look required more than just selecting simple materials. For the Entisi flagship, we coordinated precise CNC routing for the flooring and created plywood stencils on-site to ensure the brass inlays aligned perfectly with the curved design. It is the kind of hidden technical work that turns a standard retail space into a cohesive, premium experience.

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